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16 Things SEOs are Tired of Hearing
November 25, 2014
We get it: not everybody gets SEO. The industry has been thriving for a long time now, but it is still a considerably small branch of an overall digital marketing strategy, and those outside the industry are less likely to know the ins-and-outs. Clients, and even people on other marketing teams, may understandably need some […]
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November 20, 2014
Amazon vs. Google: The Growing Influence of e-Commerce
November 12, 2014
In a recent speech delivered at the Berlin headquarters for Native Instruments, Google’s executive chairman, Eric Schmidt, stated that when it comes to competition, Amazon represents the biggest threat to the search engine. “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” said Schmidt. His statement […]
5 Disciplines and Skills All SEOs Should Learn
November 5, 2014
As SEOs, we wear many different hats in managing clients’ various web properties. We are content strategists. We are link builders. We are outreach coordinators, as well as data analysts. Sometimes we are even developers. At last month’s C3 Conference, Brian McDowell, Director of Search Intelligence for Conductor, discussed an overall shift in the perception […]
Self-Education for SEOs: 15 Actionable Tips on Learning Your Client’s Vertical
October 24, 2014
As SEOs, we encounter clients across a plethora of verticals. Every industry needs to optimize for search engines–from education and real estate to entertainment and e-commerce. This makes a thorough knowledge of search engines a highly sought-after skill, but it also means SEOs need to be highly adaptable and ready for anything. Whether you work […]
Google Releases Penguin 3.0 After More Than a Year
October 21, 2014
On Friday, October 17, 2014, Google finally released Penguin 3.0: the sixth iteration of the Penguin algorithm and the first update in over a year. The release comes after much speculation, following a statement by Bruce Clay at Pubcon Las Vegas on October 9. According to Clay, sources had alluded to the fact that a […]
4 Link Building Opportunities You May Be Missing
September 30, 2014
SEO is always changing, with search engines continuously updating their algorithms to provide more dynamic rankings, and the practice of optimization evolving with those changes. While many ranking metrics fluctuate–such as Google’s recent inclusion of site encryption–some consistently remain important. Of all ranking signals, one is still considered the strongest and most important for sites […]
10 SEO Plugins for WordPress to Make Your Life Easier
September 16, 2014
WordPress is one of the most popular and widely used content management systems (CMS) on the web, used by over 40 percent of all sites. Known for its user-friendly interface and an array of over 30,000 plugins to extend its functionality, WordPress is something most SEOs encounter on a daily basis. For many larger enterprises, […]
HTTPS Everywhere: Where is it Now?
September 3, 2014
It has been almost a month since Google announced that it would begin using HTTPS as a new ranking signal. While the announcement, which was made on August 6, 2014, was long-rumored, it was met with questions as to what affect HTTPS would have on sites. This new factor in rankings is not part of […]
