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12 Completely Appropriate Responses to Google in GIFS
August 18, 2014
Google is constantly changing; this summer alone, there have been several major updates. It’s all in a day’s work for SEOs, and Google does a pretty good job keeping us on our toes. Don’t get whiplash trying to keep up with all the algorithm updates: stay cool, roll with the punches, and when in doubt, […]
5 Tips on Optimizing for Semantic Search
July 28, 2014
The Hummingbird update to the Google algorithm in the fall of last year was, and continues to be, a game changer for SEO. Unlike the Penguin and Panda updates to come before—both partial updates to the existing algorithm—Hummingbird was a completely new algorithm that changed much of the way that search functions. Known for its […]
DuckDuckGo: What SEOs Need to Know About the Search Engine
July 18, 2014
UPDATE: On September 9, 2014, Apple announced the release of the iPhone 6, the highly anticipated new generation of the iPhone. When the iPhone 6 is released on September 19th, the device will run on Apple’s new operating system, iOS 8 (launching on September 17th). One key feature of iOS 8 is the ability for users […]
Ready, Set, Blog! Why Blogging Matters to SEO
June 30, 2014
To blog, or not to blog? That is the question businesses and web marketers frequently ask themselves as they work to refine and strengthen their online strategy. Lately, however, it seems as if more and more people are arriving at the same conclusion: yes. Blogging matters. Brand Marketing Maintaining a blog is crucial to brand marketing […]
Content is Contagious: Is There a Secret to Viral Content?
June 16, 2014
Content is King This popular saying has always been understood to be one of the fundamental tenants of online marketing. For a variety of reasons, not the least of which is the necessity to strengthen your brand through reliable, trustworthy, and engaging content, a solid marketing strategy seems to revolve around quality content. With static […]
7 Important SEO Conferences to Look for in 2014
June 3, 2014
Attending conferences is a vital component for professional development in any industry, particularly Search Engine Optimization (SEO). Marketing as a whole is continuing its transition to online and digital media, so the practice of optimizing a website’s content to rank highly across search engines is becoming crucial to successful marketing strategies. This makes SEO one […]
Google Authorship: Humanizing Your Content to Increase Rankings
May 19, 2014
Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance to web marketers as a Google-owned property, cannot be debated. Described by Google itself as […]
Is Facebook Limiting Your Page’s Reach? What to Know About How Facebook Controls What Your Audience Sees
May 5, 2014
How would you adapt your social media marketing strategy if only one to three percent of your Facebook audience saw your page’s posts? If you’re a brand with a larger following—say 100,000 Facebook fans—that leaves you with a relatively sizeable audience of 1,000 to 3,000 people.But assuming your page’s fans are in the thousands, or […]
Xenu’s Link Sleuth – A Free Software Package to Find Broken URL Links
March 19, 2014
With the proliferation of World Wide Web’s records and URLs, the ongoing checking and validation of URLs of the websites is an essential and potentially time-consuming task. However, assistance is at hand. There are a number of models that can be used to regularly check the validity of URLs of websites. One method would be […]
The Ten Best Practices of Social Media Professionals
February 1, 2014
Every modern marketer knows that a social media presence is key to reaching new customers and maintaining relationships, but too many brands are baffled by how to make the platforms work to their benefit. Here, we outline the best practices of social media professionals everywhere and offer a glimpse at a few strategies you can […]
