Back in July, Google began to roll out Panda 4.2: the first update to the Panda algorithm in almost 10 months, since version 4.1 was released last September. Panda 4.2 is more of a refresh of the existing algorithm than a complete update, and will take several months to roll out completely. Google says that […]

The European Commission appears to be preparing to file formal antitrust charges against Google, according to the Wall Street Journal. As the European Union’s top antitrust authority, the Commission wields tremendous power in implementing and enforcing legislation that restricts companies from forming monopolies or depriving competitors of a fair share of the market. While Google […]

Google just announced two major updates to the search algorithm that will mean better rankings for mobile-friendly sites. Beginning on April 21, 2015, Google will start to include mobile-friendly factors in its rankings, allowing sites that are optimized for mobile search to rank higher for searches done on a mobile device. In addition, starting immediately, […]

Author and tech journalist, Steven Levy, has released an in-depth study on the evolution of Google over the years, and the continued advancements that have allowed the search engine to compete in the changing landscape of search–in particular, the advent of mobile search’s growing influence over desktop search. A key finding of this report involves […]

In a recent speech delivered at the Berlin headquarters for Native Instruments, Google’s executive chairman, Eric Schmidt, stated that when it comes to competition, Amazon represents the biggest threat to the search engine. “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” said Schmidt. His statement […]

It has been almost a month since Google announced that it would begin using HTTPS as a new ranking signal. While the announcement, which was made on August 6, 2014, was long-rumored, it was met with questions as to what affect HTTPS would have on sites. This new factor in rankings is not part of […]

Google is constantly changing; this summer alone, there have been several major updates. It’s all in a day’s work for SEOs, and Google does a pretty good job keeping us on our toes. Don’t get whiplash trying to keep up with all the algorithm updates: stay cool, roll with the punches, and when in doubt, […]