PGM Billing Case Study


Organic traffic


New visitors


Bounce rate


Pages / session

PGM Billing contracted Fuze’s integrated marketing services with the goal of increased non-brand organic traffic.

Extensive keyword research combined with a content gap analysis highlighted key tools that the industry was lacking.

Through a managed blogger outreach program promoting the free tools, an internal linking strategy across and custom Title and Meta Tag optimizations, PGM dramatically improved unbranded traffic growth while improving site engagement metrics.

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