The Art of Marketing and Advertising Promotion

The Art of Marketing and Advertising Promotion

It is common knowledge that for a business to prosper it has to be visible and out there to capture audiences as well as raise awareness your service or product benefits. Undoubtedly, the internet is at the forefront. An open pathway that offers a route that is far less expensive to reach audiences. ‘Offline’ methods(…)

3 “Youtube SEO” Basics That Every Marketer Needs To Know

3 “Youtube SEO” Basics That Every Marketer Needs To Know

When marketers talk about “Search Engine Optimization” (SEO), usually we’re referring to the basic web-based search engines that everyone is familiar with.  SEO experts need to know the ins and outs of ranking content on Google, Bing, Yahoo and the rest. But there’s another realm of optimization that’s invaluable to boosting web traffic, and little(…)

The Hidden Marketing Power In Blog Posts You Aren’t Using

The Hidden Marketing Power In Blog Posts You Aren’t Using

Posting links to your latest blog posts on social media is a great way to promote your posts. But that’s where most bloggers stop. Some may go the extra mile and duplicate the post a few weeks later, trying to squeeze a little more promotional juice from the post. But there is a far more(…)

Out of Blog Post Ideas? Try These 4 Unusual Hacks

Out of Blog Post Ideas? Try These 4 Unusual Hacks

It’s no secret that great blog content is a lynchpin of inbound marketing, and today, almost every business has a blog that they update regularly. But when you’re putting out epic content on a regular basis for a long period of time, you can run into a problem: you’ve already used up all of your(…)

How To Be A Better Digital Marketer Using Heatmaps

How To Be A Better Digital Marketer Using Heatmaps

As a digital marketer, the most valuable information on your website would be to know what areas your clients click on the most, and why. To know this, you would opt to conduct a survey and have your visitors directly tell you where they are clicking, and why. But, surveys are not the most appropriate methods(…)

Debunking Some Common Internet Marketing ‘Rules’

Debunking Some Common Internet Marketing ‘Rules’

Do a web search for ‘best practice internet marketing’ or something similar and you will be inundated with thousands of articles and blogs on the ‘must dos’. Once you go through about a dozen of them, you’ll notice some common points. However, as many internet marketers have found out the hard way, the fact that(…)

How to Write Effective Marketing Blog Posts

How to Write Effective Marketing Blog Posts

There are hundreds, if not thousands, of marketing blogs on the internet. So, how do you make yours one of the best? Creating quality content for a marketing blog might feel daunting at first, but once you whittle it down to a few necessary points, you’ll be writing popular posts in no time. Why blogging?(…)

3 Things that will Boost Your Social Media Engagement

3 Things that will Boost Your Social Media Engagement

Today, there are 2.2 billion social media users worldwide. With technologies continually on the rise to make social media available and more accessible to everyone, this number of social media users is expected to expand by leaps and bounds each year. This is why marketers of all business scales are now looking at social networks(…)