3 Things that will Boost Your Social Media Engagement

3 Things that will Boost Your Social Media Engagement

Today, there are 2.2 billion social media users worldwide. With technologies continually on the rise to make social media available and more accessible to everyone, this number of social media users is expected to expand by leaps and bounds each year. This is why marketers of all business scales are now looking at social networks(…)

Tips for Building a Better Story for Your Brand

Tips for Building a Better Story for Your Brand

Consumer brand perception and building engaging brand stories are fundamental to consumer awareness. The stories that brands weave into the marketplace have never been more important than now. With consumers’ access to multiple options via the Internet, your brand needs to really stand out to capture the attention of prospects, whether they encounter your brand(…)

Facebook Updates 20% Image Ad Text Policy

We wanted to share an update with you regarding Facebook’s 20% text policy. As of this week, Facebook will allow ads that exceed 20% text overlay to run on the platform. What It Is: Ads that were previously not approved for promotion due to exceeding the 20% text policy will now run on the platform,(…)

European Commission Prepares Formal Antitrust Charges Against Google

European Commission Prepares Formal Antitrust Charges Against Google

The European Commission appears to be preparing to file formal antitrust charges against Google, according to the Wall Street Journal. As the European Union’s top antitrust authority, the Commission wields tremendous power in implementing and enforcing legislation that restricts companies from forming monopolies or depriving competitors of a fair share of the market. While Google(…)

Mobile Search to Become a Ranking Factor in Google’s Algorithm

Mobile Search to Become a Ranking Factor in Google’s Algorithm

Google just announced two major updates to the search algorithm that will mean better rankings for mobile-friendly sites. Beginning on April 21, 2015, Google will start to include mobile-friendly factors in its rankings, allowing sites that are optimized for mobile search to rank higher for searches done on a mobile device. In addition, starting immediately,(…)