International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application.  The fundamental practices of SEO are meant to address: Technical issues to increase site crawlability. Content optimization to improve keyword usage. Acquire quality links from external sites to accumulate site equity.  Most of these practices still apply […]

A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for search engines to understand your content and index it properly. Can improve the appearance of […]

One of the major goals of search engine optimization (SEO) is to increase a website’s ranking through various techniques, such as proper keyword and link placements, acceptable by Google and other search engines. Whether you have a personal or business website, it’s crucial to be visible on the top of search results or the first […]

Businesses fall and rise every day. But on which list are you? On the success list? Or are you experiencing a downfall? A business starts failing when they have reduced sales, inconsistency in the number of customers, and when they’re not able to meet the market’s demands. If that’s happening to you, you need to […]

Don’t believe what you read, SEO is not dead. Instead, it’s thriving. With the rise of Google’s mobile-first movement, organic traffic is more relevant than ever. If you haven’t given much thought to it before, now’s the time. What is organic traffic, you ask? To put it simply, it’s traffic that’s earned, not paid for. To […]

With tons of videos available online, viewers are spoilt for choice and will only watch videos they find exciting. Video marketing is the use of videos that you record and post for the purpose of achieving your business goals. Brands all over are embracing video marketing as an effective means of reaching customers and expanding your audience. […]

Have you heard of this digital marketing technique called ‘Local Citation Building’? You probably have if you are in the world of Search Engine Optimization. What is Local Citation Building? For starters, local citation building is a marketing strategy used by businesses in order to have their services or products listed and their information stored […]

Building the perfect website for your business, product or blog can take some planning and effort to get things off the ground. Before you go online you want to design attractive landing pages with quality content that will keep users coming back. You don’t want to get lost in the endless web so you need […]