Google Authorship: Humanizing Your Content to Increase Rankings
May 19, 2014
Table of Contents Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance to web marketers as a Google-owned property, cannot be debated. Described by […]
Is Facebook Limiting Your Page’s Reach? What to Know About How Facebook Controls What Your Audience Sees
May 5, 2014
Table of Contents How would you adapt your social media marketing strategy if only one to three percent of your Facebook audience saw your page’s posts? If you’re a brand with a larger following—say 100,000 Facebook fans—that leaves you with a relatively sizeable audience of 1,000 to 3,000 people.But assuming your page’s fans are in […]
Xenu’s Link Sleuth – A Free Software Package to Find Broken URL Links
March 19, 2014
Table of Contents With the proliferation of World Wide Web’s records and URLs, the ongoing checking and validation of URLs of the websites is an essential and potentially time-consuming task. However, assistance is at hand. There are a number of models that can be used to regularly check the validity of URLs of websites. One […]
The Ten Best Practices of Social Media Professionals
February 1, 2014
Table of Contents Every modern marketer knows that a social media presence is key to reaching new customers and maintaining relationships, but too many brands are baffled by how to make the platforms work to their benefit. Here, we outline the best practices of social media professionals everywhere and offer a glimpse at a few […]
How Hummingbird Should and Shouldn’t Influence SEO
December 16, 2013
Table of Contents As Google recently celebrated its 15th anniversary, the world-famous company also implemented a new change to its search engine algorithm. Called Hummingbird, the search engine update was not widely publicized by Google, but it certainly has wide-reaching effects on how people receive information and how marketing companies need to present their content. […]
Keeping up with Smarter Search Engines
November 25, 2013
Table of Contents With fewer than 25 percent of your potential users ever scrolling past the first page of search results, you really need to make your site stand out. Unfortunately, search engines are constantly changing how pages get ranked. It’s imperative that you adopt a flexible SEO strategy that you can change along the way without […]
New Internet Marketing Agency, Fuze SEO, Founded by Jon Clark
November 16, 2013
(PRWeb) New York, NY – Small and medium-sized businesses now have a new option to select from when it comes to online marketing solutions, thanks to Fuze SEO. Founded by Jon Clark, the company was created to make solutions that are simplified and more affordable. Using contractors that are seasoned in their field, Fuze SEO, […]
What Google’s 3 Big Changes Mean for the Future of SEO – And How to Adjust Your Internet Marketing Strategy
October 31, 2013
Table of Contents Google is no stranger to algorithm tweaks and Adwords changes, but the recent Hummingbird update and full-on move towards semantic search represent the company’s biggest search shifts since the early 2000s. Even much-feared updates like Panda and Penguin pale in comparison to these changes. In this post, we’ll talk about three recent […]
Should Your Content Inbound Marketing be Driven by Data, Creativity or Both?
October 20, 2013
Table of Contents Conventional wisdom about creating content for the Internet constantly changes, but the options for generating ideas for that content don’t. You can rely on data, including metrics for things like traffic and conversions, or you can rely on creativity. The third option is to incorporate both techniques into your content-creation process. Which […]
Google Secure Search POV – Impact on SSL Searching
October 8, 2013
Table of Contents On Sept, 23rd Google announced an update that impacts visibility to keywords used by a visitor coming to your website via an organic search on Google.com. This is an expansion of a previous Google update which was first announced in October of 2011 known as Google Secure Search. Google Secure Search Updates […]
