5 Tips on Optimizing for Semantic Search
July 28, 2014
Table of Contents1 Semantic Search2 1.) Revise Your Keyword Research Strategies3 2.) Create a Robust Content Outline4 3.) Integrate Social Media5 4.) Structure Your Data6 5.) Continue What You’re Doing The Hummingbird update to the Google algorithm in the fall of last year was, and continues to be, a game changer for SEO. Unlike the […]
DuckDuckGo: What SEOs Need to Know About the Search Engine
July 18, 2014
Table of Contents1 History2 Market Share UPDATE: On September 9, 2014, Apple announced the release of the iPhone 6, the highly anticipated new generation of the iPhone. When the iPhone 6 is released on September 19th, the device will run on Apple’s new operating system, iOS 8 (launching on September 17th). One key feature of iOS […]
Ready, Set, Blog! Why Blogging Matters to SEO
June 30, 2014
Table of Contents1 Brand Marketing2 Successful SEO2.1 A Blog is the Platform on Which You Build Your Brand2.2 Become a Voice People Will Listen To2.3 Content is the Basis for Web Marketing3 The Evolution of SEO: From Keywords to Content4 Was SEO Ever Dead? To blog, or not to blog? That is the question businesses […]
Content is Contagious: Is There a Secret to Viral Content?
June 16, 2014
Table of Contents1 Content is King2 Viral Content Content is King This popular saying has always been understood to be one of the fundamental tenants of online marketing. For a variety of reasons, not the least of which is the necessity to strengthen your brand through reliable, trustworthy, and engaging content, a solid marketing strategy […]
7 Important SEO Conferences to Look for in 2014
June 3, 2014
Table of Contents1 SMX Advanced2 SES Conference3 MozCon4 SearchLove5 Inbound6 Inbound Marketing Summit (IMS)7 PubCon Attending conferences is a vital component for professional development in any industry, particularly Search Engine Optimization (SEO). Marketing as a whole is continuing its transition to online and digital media, so the practice of optimizing a website’s content to rank […]
Google Authorship: Humanizing Your Content to Increase Rankings
May 19, 2014
Table of Contents1 What is Google Authorship?2 What Author Rank Means for Your Page Rank Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance […]
Is Facebook Limiting Your Page’s Reach? What to Know About How Facebook Controls What Your Audience Sees
May 5, 2014
Table of Contents1 To Pay or Not to Pay: Is Facebook Pushing Us Towards Paid Advertisements?2 Work With What You Have: How to Engage Your (Limited) Audience How would you adapt your social media marketing strategy if only one to three percent of your Facebook audience saw your page’s posts? If you’re a brand with […]
Xenu’s Link Sleuth – A Free Software Package to Find Broken URL Links
March 19, 2014
Table of Contents1 What does Xenu do?2 Xenu System requirements3 Getting into a routine4 Further information With the proliferation of World Wide Web’s records and URLs, the ongoing checking and validation of URLs of the websites is an essential and potentially time-consuming task. However, assistance is at hand. There are a number of models that […]
The Ten Best Practices of Social Media Professionals
February 1, 2014
Table of Contents1 1. Being social is the primary goal2 2. A consistent voice makes all the difference3 3. Transparency is the word of the day4 4. Each outlet requires fresh thinking5 5. Brand boasting is a slippery slope6 6. Content is more important than keywords (and hashtags)7 7. Collaboration isn’t a dirty word8 8. […]
How Hummingbird Should and Shouldn’t Influence SEO
December 16, 2013
Table of Contents1 How Will Hummingbird Affect SEO?2 What SHOULD Internet Marketers Change?2.1 Remove Unnecessary or Duplicate Backlinks2.2 Add in Hashtags Where Relevant2.3 Include Infographics or Related Pictures2.4 Encourage Organic Referrals2.5 Focus on Answering Common Questions2.6 Regularly Add Interesting Content2.7 Stop Keyword Stuffing As Google recently celebrated its 15th anniversary, the world-famous company also implemented […]
