Social

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Is Social Media Scheduling With MeetEdgar the Right Solution for You?

Social media platforms have grown in number and sophistication over the years; despite early concerns about longevity, many major players have stuck around for a long time. In fact, social media use and engagement has grown or remained consistent throughout the whole of 2016. Facebook in particular dominates the world of social media although other […]

3 Things that will Boost Your Social Media Engagement

Today, there are 2.2 billion social media users worldwide. With technologies continually on the rise to make social media available and more accessible to everyone, this number of social media users is expected to expand by leaps and bounds each year. This is why marketers of all business scales are now looking at social networks […]

Facebook Updates 20% Image Ad Text Policy

We wanted to share an update with you regarding Facebook’s 20% text policy. As of this week, Facebook will allow ads that exceed 20% text overlay to run on the platform. What It Is: Ads that were previously not approved for promotion due to exceeding the 20% text policy will now run on the platform, […]

Changes to the App Rating on App Cards for Twitter

The Twitter team just let us know that starting this month, App Cards will only display the app’s average rating if the app has a star rating of 3.5 or above. This change is in effect for Android and is slated to roll out on iOS towards the end of the month. If the average […]

Twitter Confirms Deal to Share “Fire Hose” of Tweets with Google

Twitter is set to begin sharing its full stream of tweets with Google, CEO Dick Costolo announced during an earnings call on February 5. The stream, referred to as the “fire hose”, will provide the search engine with access to data from over 284 million users, according to a Bloomberg Business report. Google currently crawls […]

Google Authorship: Humanizing Your Content to Increase Rankings

Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance to web marketers as a Google-owned property, cannot be debated. Described by Google itself as […]

Is Facebook Limiting Your Page’s Reach? What to Know About How Facebook Controls What Your Audience Sees

How would you adapt your social media marketing strategy if only one to three percent of your Facebook audience saw your page’s posts? If you’re a brand with a larger following—say 100,000 Facebook fans—that leaves you with a relatively sizeable audience of 1,000 to 3,000 people.But assuming your page’s fans are in the thousands, or […]

The Ten Best Practices of Social Media Professionals

Every modern marketer knows that a social media presence is key to reaching new customers and maintaining relationships, but too many brands are baffled by how to make the platforms work to their benefit. Here, we outline the best practices of social media professionals everywhere and offer a glimpse at a few strategies you can […]