Search Industry
Articles from this Category
Self-Education for SEOs: 15 Actionable Tips on Learning Your Client’s Vertical
October 24, 2014
As SEOs, we encounter clients across a plethora of verticals. Every industry needs to optimize for search engines–from education and real estate to entertainment and e-commerce. This makes a thorough knowledge of search engines a highly sought-after skill, but it also means SEOs need to be highly adaptable and ready for anything. Whether you work […]
Google Releases Penguin 3.0 After More Than a Year
October 21, 2014
On Friday, October 17, 2014, Google finally released Penguin 3.0: the sixth iteration of the Penguin algorithm and the first update in over a year. The release comes after much speculation, following a statement by Bruce Clay at Pubcon Las Vegas on October 9. According to Clay, sources had alluded to the fact that a […]
10 SEO Plugins for WordPress to Make Your Life Easier
September 16, 2014
WordPress is one of the most popular and widely used content management systems (CMS) on the web, used by over 40 percent of all sites. Known for its user-friendly interface and an array of over 30,000 plugins to extend its functionality, WordPress is something most SEOs encounter on a daily basis. For many larger enterprises, […]
DuckDuckGo: What SEOs Need to Know About the Search Engine
July 18, 2014
UPDATE: On September 9, 2014, Apple announced the release of the iPhone 6, the highly anticipated new generation of the iPhone. When the iPhone 6 is released on September 19th, the device will run on Apple’s new operating system, iOS 8 (launching on September 17th). One key feature of iOS 8 is the ability for users […]
7 Important SEO Conferences to Look for in 2014
June 3, 2014
Attending conferences is a vital component for professional development in any industry, particularly Search Engine Optimization (SEO). Marketing as a whole is continuing its transition to online and digital media, so the practice of optimizing a website’s content to rank highly across search engines is becoming crucial to successful marketing strategies. This makes SEO one […]
Keeping up with Smarter Search Engines
November 25, 2013
With fewer than 25 percent of your potential users ever scrolling past the first page of search results, you really need to make your site stand out. Unfortunately, search engines are constantly changing how pages get ranked. It’s imperative that you adopt a flexible SEO strategy that you can change along the way without experiencing major service […]
