Search Industry
Articles from this Category
14 Reasons SEO is the Best Local Business Marketing Strategy
May 15, 2017
Still looking for some insight into how to do SEO the right way? Join the club. You, and just about every other entrepreneur who isn’t already a pro on the matter, seems to struggle with the dearth of reliable information on how to get SEO tactics to work for them. This isn’t to say that […]
Debunking Some Common Internet Marketing ‘Rules’
May 11, 2017
Do a web search for ‘best practice internet marketing’ or something similar and you will be inundated with thousands of articles and blogs on the ‘must dos’. Once you go through about a dozen of them, you’ll notice some common points. However, as many internet marketers have found out the hard way, the fact that […]
Content Marketing Extensions that Every Marketer Needs
November 7, 2016
As marketers, we’re always looking for the next app, extension or tool that will streamline our work and improve efficiency. Vebology pulled together this solid run-down of the top 8 content marketing extensions that will check both of those boxes. If I’ve left any out, don’t forget to add them in the comments!
Tips for Building a Better Story for Your Brand
October 30, 2016
Consumer brand perception and building engaging brand stories are fundamental to consumer awareness. The stories that brands weave into the marketplace have never been more important than now. With consumers’ access to multiple options via the Internet, your brand needs to really stand out to capture the attention of prospects, whether they encounter your brand […]
Looking Ahead: Pigeon and Local SEO in 2015
January 12, 2015
Perhaps the single most critical update for local search in 2014 was Google’s announcement of the Pigeon algorithm, which had major implications for small businesses and local SEOs. Pigeon significantly changed the way local businesses are ranked by integrating basic web search ranking signals into localized queries. The result: a far more dynamic ranking of […]
Looking Ahead: 10 SEO Trends to Look Out for in 2015
December 22, 2014
Believe it or not, 2014 is almost over. This year we’ve seen the release of the first Penguin update in in over a year, the launch of an entirely new local search algorithm dubbed Pigeon, and the announcement of site encryption as a ranking signal. People have hotly debated the importance of the keyword, while […]
16 Things SEOs are Tired of Hearing
November 25, 2014
We get it: not everybody gets SEO. The industry has been thriving for a long time now, but it is still a considerably small branch of an overall digital marketing strategy, and those outside the industry are less likely to know the ins-and-outs. Clients, and even people on other marketing teams, may understandably need some […]
5 Disciplines and Skills All SEOs Should Learn
November 5, 2014
As SEOs, we wear many different hats in managing clients’ various web properties. We are content strategists. We are link builders. We are outreach coordinators, as well as data analysts. Sometimes we are even developers. At last month’s C3 Conference, Brian McDowell, Director of Search Intelligence for Conductor, discussed an overall shift in the perception […]
Self-Education for SEOs: 15 Actionable Tips on Learning Your Client’s Vertical
October 24, 2014
As SEOs, we encounter clients across a plethora of verticals. Every industry needs to optimize for search engines–from education and real estate to entertainment and e-commerce. This makes a thorough knowledge of search engines a highly sought-after skill, but it also means SEOs need to be highly adaptable and ready for anything. Whether you work […]
Google Releases Penguin 3.0 After More Than a Year
October 21, 2014
On Friday, October 17, 2014, Google finally released Penguin 3.0: the sixth iteration of the Penguin algorithm and the first update in over a year. The release comes after much speculation, following a statement by Bruce Clay at Pubcon Las Vegas on October 9. According to Clay, sources had alluded to the fact that a […]
