A call to action is a sentence that instructs a reader to perform a task. If you have these sentences on your blog posts then you’re trying to get them to share your blog post, if you have them on your sidebar then you’re trying to grow your email subscriptions. A call to action tells […]

Marketing your business online widens your reach. To do that, you get a website and hosting, and maybe an email list. These things cost money and after a few months, the expenses begin to add up. You need to make money to pay for those services and you need customers to make that happen. Getting […]

Without traffic, you won’t be known. There’d be no readers to convert to buyers. You don’t need to be an expert marketer. You don’t need to be on Google’s page one for your target keyword. That takes time. And did you know Google isn’t the only search engine? It’s easy to get distracted when implementing […]

The attention span of an average internet user is 8 seconds, shorter than that of a goldfish. You know what this means? More work for you! It’s time to focus on what’s important for your site and forget about those fancy tweaks on BuzzFeed. If your visitors feel good when they’re on your page, it’s […]

So you’ve gotten your website all set up. It’s time to get those visitors, right? The thing is, getting them all depends on your keywords. Good luck getting on page one of Google with the Fortune 500 companies all targeting your keywords. To win on page one, you’d need to compete, using the right metric. […]

Posting links to your latest blog posts on social media is a great way to promote your posts. But that’s where most bloggers stop. Some may go the extra mile and duplicate the post a few weeks later, trying to squeeze a little more promotional juice from the post. But there is a far more […]

It’s no secret that great blog content is a lynchpin of inbound marketing, and today, almost every business has a blog that they update regularly. But when you’re putting out epic content on a regular basis for a long period of time, you can run into a problem: you’ve already used up all of your […]

As a digital marketer, the most valuable information on your website would be to know what areas your clients click on the most, and why. To know this, you would opt to conduct a survey and have your visitors directly tell you where they are clicking, and why. But, surveys are not the most appropriate methods […]