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Search Industry

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Content Marketing Extensions that Every Marketer Needs

8 Content Marketing Extensions That Every Marketer Needs 1 638

As marketers, we’re always looking for the next app, extension or tool that will streamline our work and improve efficiency. Vebology pulled together this solid run-down of the top 8 content marketing extensions that will check both of those boxes. If I’ve left any out, don’t forget to add them in the comments!

Tips for Building a Better Story for Your Brand

Brand Building 1

Consumer brand perception and building engaging brand stories are fundamental to consumer awareness. The stories that brands weave into the marketplace have never been more important than now. With consumers’ access to multiple options via the Internet, your brand needs to really stand out to capture the attention of prospects, whether they encounter your brand […]

Looking Ahead: Pigeon and Local SEO in 2015

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Perhaps the single most critical update for local search in 2014 was Google’s announcement of the Pigeon algorithm, which had major implications for small businesses and local SEOs. Pigeon significantly changed the way local businesses are ranked by integrating basic web search ranking signals into localized queries. The result: a far more dynamic ranking of […]

Looking Ahead: 10 SEO Trends to Look Out for in 2015

Seo 2015 Trends

Believe it or not, 2014 is almost over. This year we’ve seen the release of the first Penguin update in in over a year, the launch of an entirely new local search algorithm dubbed Pigeon, and the announcement of site encryption as a ranking signal. People have hotly debated the importance of the keyword, while […]

16 Things SEOs are Tired of Hearing

Tweeting

We get it: not everybody gets SEO. The industry has been thriving for a long time now, but it is still a considerably small branch of an overall digital marketing strategy, and those outside the industry are less likely to know the ins-and-outs. Clients, and even people on other marketing teams, may understandably need some […]

5 Disciplines and Skills All SEOs Should Learn

Seo Skills

As SEOs, we wear many different hats in managing clients’ various web properties. We are content strategists. We are link builders. We are outreach coordinators, as well as data analysts. Sometimes we are even developers. At last month’s C3 Conference, Brian McDowell, Director of Search Intelligence for Conductor, discussed an overall shift in the perception […]

Self-Education for SEOs: 15 Actionable Tips on Learning Your Client’s Vertical

Learning Your Clients Vertical For Seos 1

As SEOs, we encounter clients across a plethora of verticals. Every industry needs to optimize for search engines–from education and real estate to entertainment and e-commerce. This makes a thorough knowledge of search engines a highly sought-after skill, but it also means SEOs need to be highly adaptable and ready for anything. Whether you work […]

Google Releases Penguin 3.0 After More Than a Year

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On Friday, October 17, 2014, Google finally released Penguin 3.0: the sixth iteration of the Penguin algorithm and the first update in over a year. The release comes after much speculation, following a statement by Bruce Clay at Pubcon Las Vegas on October 9. According to Clay, sources had alluded to the fact that a […]

10 SEO Plugins for WordPress to Make Your Life Easier

Seo Wordpress Plugins 1

WordPress is one of the most popular and widely used content management systems (CMS) on the web, used by over 40 percent of all sites. Known for its user-friendly interface and an array of over 30,000 plugins to extend its functionality, WordPress is something most SEOs encounter on a daily basis. For many larger enterprises, […]

DuckDuckGo: What SEOs Need to Know About the Search Engine

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UPDATE: On September 9, 2014, Apple announced the release of the iPhone 6, the highly anticipated new generation of the iPhone. When the iPhone 6 is released on September 19th, the device will run on Apple’s new operating system, iOS 8 (launching on September 17th). One key feature of iOS 8 is the ability for users […]