16 Things SEOs are Tired of Hearing

We get it: not everybody gets SEO. The industry has been thriving for a long time now, but it is still a considerably small branch of an overall digital marketing strategy, and those outside the industry are less likely to know the ins-and-outs. Clients, and even people on other marketing teams, may understandably need some clarification about a lot of things when we try explaining our day-to-day. Still, there are a lot of misconceptions that come up a lot, and of course, they can be exhausting. Which of these 17 things are you most tired of hearing?

“I need you to help me rank #1 in Google for X amount of keywords…”

“…by next week.”

“I want to rank for ALL the keywords!!!!”

“Can’t I just pay for all my links?”

“Link building is dead.”

“Google has just announced the rollout of a new update to their Penguin algorithm…”

“I don’t really have the time or the resources to devote to content.”

“Can we just stuff a bunch of keywords in here?”

“We don’t really tweet…”

…or the other extreme…”let’s just move everything to our social channels”!

“Let’s do an Infographic!”

“My content is AMAZING….so what if the bounce rate is high?”

“All you need is great content, and it’ll promote itself.”

“Do I really need a sitemap?”

“So…what exactly IS SEO?”

“What do you do all day?”