Ready, Set, Blog! Why Blogging Matters to SEO

June 30, 2014

To blog, or not to blog? That is the question businesses and web marketers frequently ask themselves as they work to refine and strengthen their online strategy. Lately, however, it seems as if more and more people are arriving at the same conclusion: yes. Blogging matters. Brand Marketing Maintaining a blog is crucial to brand marketing […]

Content is Contagious: Is There a Secret to Viral Content?

June 16, 2014

Content is King This popular saying has always been understood to be one of the fundamental tenants of online marketing. For a variety of reasons, not the least of which is the necessity to strengthen your brand through reliable, trustworthy, and engaging content, a solid marketing strategy seems to revolve around quality content. With static […]

Google Authorship: Humanizing Your Content to Increase Rankings

May 19, 2014

Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance to web marketers as a Google-owned property, cannot be debated. Described by Google itself as […]