Google is constantly changing; this summer alone, there have been several major updates. It’s all in a day’s work for SEOs, and Google does a pretty good job keeping us on our toes. Don’t get whiplash trying to keep up with all the algorithm updates: stay cool, roll with the punches, and when in doubt, react accordingly:
The morning when you notice a change in traffic that indicates an unnamed update and you think you’ve figured Google out.
When diving into your site’s traffic to investigate said unnamed update, and you see a significant jump in traffic….
….or a significant drop.
Trying to evaluate your keyword performance, but everything is (not provided).
When Google rolls out another Panda update…
…or a Penguin update.
The day Google announced Hummingbird.
When Google limited the number of characters displayed in title tags…
…and when they dropped Authorship photos.
Last week, when Google announced the HTTPS/SSL update, using site encryption as a ranking signal.
What Google’s really saying when they tell us our sites won’t be affected if we’re using white-hat SEO tactics.