Social Media Marketing Services

We believe that social and digital are inextricably interdependent. At the core, digital is social and vice versa. We believe that the best digital experiences are in fact “social by design” — they are consumer-centric in vision, they provide real value, they speak with authenticity, and they are engineered to empower consumers to participate, share, and connect with each other as well as the brand. Innovative brand marketers are beginning to realize the value of this approach and to champion the integration of social and digital marketing realms because they recognize the power of social influence on brand awareness, consideration, and purchase behavior. Ever since social media was first discussed in SEO circles a few years back it has steadily gained increased importance. In 2013, social signals remain important and will only to continue to evolve and play a larger part in helping a sites ability to rank. While social cannot be forced or artificially implemented, below are some of our techniques used to impact rankings positively.

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Google+ & Author Rank

Google+ & Author Rank

With the introduction of Google+ Google is giving a clear indication of its desire to associate people and entities with content. A Google+ profile, allows Google to know who the author is which in turn helps them associate metrics such as AuthorRank – an important factor for SEO in the near future.

Social Profile Optimization

Social Profile Optimization

Links from the profile information section on Google+, Facebook, YouTube and Twitter are not no-follow links and provide a great opportunity to extend your site’s link popularity.  Also, by optimizing the company’s description with relevant SEO keywords search engines will associate your profile better with target keywords.

Status Update Optimization

Status Update Optimization

Include target keywords in status updates and social messages. Not only will this benefit keyword relevancy but with Google Caffeine this could also see the website rank on live streaming news feeds for new and/or long tail queries.

Content Optimization and Distribution

Content Optimization and Distribution

There are many ways of building links via social media. Syndicating content through social channels will help reach a larger audience, keep social channels active and provide backlink opportunities as well as social link baiting.

On-Site Social Media Integration

On-Site Social Media Integration

Feeds and social buttons onsite enables sharing and thereby automatic organic backlink creation.

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