SEO Strategy and Consulting
Fuze’s Search Engine Optimization services focus on driving increased keyword visibility and content discovery in order to drive more traffic. By using an integrated approach to SEO, we can leverage multiple tactics to influence the search page resulting in thousands of page 1 rankings for our clients.
Each customized SEO campaign focuses on five primary elements: keywords, site content, technical infrastructure, authority link development and social media best practices.Contact Us Today
A highly informed keyword and content strategy is the foundation for success. Our keyword research methodology involves a thorough analysis using third party data, estimated search volume, competitive landscape insights, Web Analytics data, Social Media data, search ranking position and historic Paid Search data. Target keywords are then chosen based on opportunities, site architecture, trends and best representation of the client’s business objectives.
Based on client-approved keyword research, we develop a Content Matrix that maps high interest keywords to targeted pages. These recommendations focus on improving keyword relevancy by apply SEO best practices to content revisions, Page Titles and Meta tags, internal linking, Alt attributes, and URL syntax for the site.
Fuze will conduct a thorough technical audit across the entire site, identifying technical barriers and issues that may affect the search engines ability to crawl and index the site’s content. Through this process, potential search engine roadblocks are identified and recommendations are provided that will aid both search engine ranking coverage and qualified traffic generation – ultimately leading to improved ROI.
Our Master Technical Audit document will provide both client stakeholders and client IT teams an ongoing checklist that tracks progress and prioritizes technical activities. To aid in prioritization, each technical factor and remedy is scored based on the Benefit, Ease, and Readiness of the recommendation.
Authority Link Development
Search engines increasingly use link popularity as a proxy to the trustworthiness/authority of a site. As such, Fuze provides link development plans to increase the number of quality inbound links. Our theory behind link building centers around obtaining links naturally through solid content that is worth linking to and developing relationships with like-minded businesses and sites that offer similar or related content. We also collaborate with social media teams to ensure links represented across social platforms are optimized.
Social Media Best Practices
Social drives queries. Queries influence rankings. Because Social platforms are mostly siloed, optimization of social content and optimization of the social platforms themselves is critical to success. This approach is focused on three primary tactics:
On-Site Social Optimization
Ensuring proper Open Graph tags are included across the site and social sharing buttons are prominent will increase the likelihood a piece of site content is sharedme
Social Platform Optimization
Focuses on applying SEO tactics such as Title tags and meta descriptions to the social platforms themselves
Social Content Optimization
By identifying the best time of day, content and topic, shared content will capture more organic social activity