Pay Per Click Management

Setting up a Google Adwords or Bing Search Marketing is the easy part. Optimizing your search marketing dollars for maximum conversion is the hard part. Our PPC strategists manage PPC campaigns with a keen eye for bid management, optimizing click-thru rates and ultimately increasing conversions leading to better results for our clients year after year.

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PPC Shouldn’t Be Siloed

At Fuze, we manage Pay Per Click Advertising holistically in order to generate the greatest return. Our position is that while individual tactics are important, historical and competitive data across channels can provide deep insights that improve performance. We use this data to research the highest value keywords and write compelling ad copy to bring highly-qualified visitors to your website.


Fuze PPC Services

Below are some of the capabilities included in a PPC engagement with Fuze:

Platform Expertise

  • Google Adwords
  • Bing/Yahoo
  • Facebook
  • Etc.

Campaign Structure

  • Ad group structure & setup
  • Content and display networks management
  • Remarketing on the display network


  • Keyword research
  • Keyword list expansion and reduction
  • Negative keyword list expansion and reduction
  • Keyword match type assessments

Ad Copy

  • Ad copywriting suggestions/implementation
  • Ad scheduling and incremental bidding
  • A/B multivariate testing
  • Google Extension ads
    • Product Listing Ads / Location extensions / Call extensions / Sitelinks / Social annotations / Seller ratings / Offer extensions
  • Product Listing Ads management

Landing Pages

  • Landing page review
  • Landing page creation (additional fees apply)


  • Dashboard setup

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Jon and Fuze SEO has been a pleasure to work with and an effective partner for both SEO and PPC.  His SEO guidance helped us get to page 1 and his PPC management kept our costs down and conversions up.

Nate Gilmore
VP, Marketing & Business Development, Shipwire