Strategic Link Building Services

We are highly analytical in our approach to link building, believing that past initiatives and performance must be understood to effectively develop a plan that will achieve current and future marketing goals. We leverage paid search data to help identify keywords and landing pages that could use additional link support. Through a coordinated approach with social media, we can target user-generated links via social channels and Google+ authorship.

After this thorough analysis, we will develop a link strategy that provides ample support for pages and keywords that will yield the highest return, while maintaining a balanced and natural link profile. This balance means that short-term marketing objectives are addressed while positioning the site and its traffic to increase sustainably over time. We also look for passive link strategies where we garner new, targeted links over time.

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Research and Analysis

Research and Analysis

This process includes a thorough competitive analysis utilizing a wide set of historic data and SEO tools to locate valuable opportunities. Additionally, a full link audit of the client’s existing backlink profile is completed including the existing internal link structure.

Strategy

Strategy

Based on keyword research and link analysis, a linking strategy is developed targeting niche, regional and on-site link building opportunities. We’ll also identify opportunities to promote existing – and create new – content that journalists, authors and influencers are likely to talk about or link-to which ensures a much higher success rate with our outreach process.

Execution

Execution

This phase involves fulfillment of the link strategy – whether it be link outreach, link reclamation, social media or any combination thereof. Our link development plan is customized for each client, yet still structured for quality, consistency, scalability and most importantly, results.

Measure and Refine

Measure and Refine

Based on the outcome of the executed tactics, additional audits are completed identifying where supplemental strategies are needed or where new opportunities exist.

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