seo

Articles from this Tag

17 Free SEO Tools You Should Be Using

SEO Tools

Do you know any successful SEOs? I bet they’re always running SEO experiments. And tracking them too. You can’t optimize a page for a keyword today without using SEO tools. Of course, if you’re getting hundreds of thousands of traffic on your site, you should consider investing in a few paid tools to improve your […]

5 Bad SEO Practices To Avoid (And What to Do Instead)

SEO Mistakes to Avoid

If you want your SEO efforts to really pay off, then you’ve got to be using tactics that work for the long term. In 2004, you could spam your way to Google’s Page one but use those tactics today and Google algorithm updates like Hummingbird, Panda, Penguin and Pigeon would make your site completely forgotten. […]

Looking Ahead: Pigeon and Local SEO in 2015

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Perhaps the single most critical update for local search in 2014 was Google’s announcement of the Pigeon algorithm, which had major implications for small businesses and local SEOs. Pigeon significantly changed the way local businesses are ranked by integrating basic web search ranking signals into localized queries. The result: a far more dynamic ranking of […]

Looking Ahead: 10 SEO Trends to Look Out for in 2015

Seo 2015 Trends

Believe it or not, 2014 is almost over. This year we’ve seen the release of the first Penguin update in in over a year, the launch of an entirely new local search algorithm dubbed Pigeon, and the announcement of site encryption as a ranking signal. People have hotly debated the importance of the keyword, while […]

16 Things SEOs are Tired of Hearing

Tweeting

We get it: not everybody gets SEO. The industry has been thriving for a long time now, but it is still a considerably small branch of an overall digital marketing strategy, and those outside the industry are less likely to know the ins-and-outs. Clients, and even people on other marketing teams, may understandably need some […]

5 Disciplines and Skills All SEOs Should Learn

Seo Skills

As SEOs, we wear many different hats in managing clients’ various web properties. We are content strategists. We are link builders. We are outreach coordinators, as well as data analysts. Sometimes we are even developers. At last month’s C3 Conference, Brian McDowell, Director of Search Intelligence for Conductor, discussed an overall shift in the perception […]

Self-Education for SEOs: 15 Actionable Tips on Learning Your Client’s Vertical

Learning Your Clients Vertical For Seos 1

As SEOs, we encounter clients across a plethora of verticals. Every industry needs to optimize for search engines–from education and real estate to entertainment and e-commerce. This makes a thorough knowledge of search engines a highly sought-after skill, but it also means SEOs need to be highly adaptable and ready for anything. Whether you work […]

5 Tips on Optimizing for Semantic Search

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The Hummingbird update to the Google algorithm in the fall of last year was, and continues to be, a game changer for SEO. Unlike the Penguin and Panda updates to come before—both partial updates to the existing algorithm—Hummingbird was a completely new algorithm that changed much of the way that search functions. Known for its […]

DuckDuckGo: What SEOs Need to Know About the Search Engine

Duckduckgo 1

UPDATE: On September 9, 2014, Apple announced the release of the iPhone 6, the highly anticipated new generation of the iPhone. When the iPhone 6 is released on September 19th, the device will run on Apple’s new operating system, iOS 8 (launching on September 17th). One key feature of iOS 8 is the ability for users […]

Ready, Set, Blog! Why Blogging Matters to SEO

Blogging For Seo 1

To blog, or not to blog? That is the question businesses and web marketers frequently ask themselves as they work to refine and strengthen their online strategy. Lately, however, it seems as if more and more people are arriving at the same conclusion: yes. Blogging matters. Brand Marketing Maintaining a blog is crucial to brand marketing […]