content marketing

Articles from this Tag

Ready, Set, Blog! Why Blogging Matters to SEO

Blogging For Seo 1

To blog, or not to blog? That is the question businesses and web marketers frequently ask themselves as they work to refine and strengthen their online strategy. Lately, however, it seems as if more and more people are arriving at the same conclusion: yes. Blogging matters. Brand Marketing Maintaining a blog is crucial to brand marketing […]

Content is Contagious: Is There a Secret to Viral Content?

Viral Content 1

Content is King This popular saying has always been understood to be one of the fundamental tenants of online marketing. For a variety of reasons, not the least of which is the necessity to strengthen your brand through reliable, trustworthy, and engaging content, a solid marketing strategy seems to revolve around quality content. With static […]

Google Authorship: Humanizing Your Content to Increase Rankings

The Facts Behind Author Rank And Authorship1 1

Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance to web marketers as a Google-owned property, cannot be debated. Described by Google itself as […]

Should Your Content Inbound Marketing be Driven by Data, Creativity or Both?

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Conventional wisdom about creating content for the Internet constantly changes, but the options for generating ideas for that content don’t. You can rely on data, including metrics for things like traffic and conversions, or you can rely on creativity. The third option is to incorporate both techniques into your content-creation process. Which inbound marketing option […]