3 Reasons Why Organic Traffic Needs to Be Your Priority Right Now

August 22, 2019

Don’t believe what you read, SEO is not dead. Instead, it’s thriving.

With the rise of Google’s mobile-first movement, organic traffic is more relevant than ever. If you haven’t given much thought to it before, now’s the time.

What is organic traffic, you ask? To put it simply, it’s traffic that’s earned, not paid for. To earn it means you incorporated tried-and-true SEO techniques, rather than paying for advertisements.

Still not convinced organic traffic is worth your time? Take a look at three reasons why it is.

1. You’re in Control

The downside of paid advertisements? Whether it’s through Google or social media platforms like Facebook, you have no control over how your ad gets distributed.

What if Facebook decides to quit showing your ad? What if Pinterest removes affiliate links?

Social media platforms change all the time, tweaking their algorithms or deciding to cut off all forms of advertisement. If this were to happen, you’d be up a creek without a paddle.

If you’d rather be safe than sorry, invest in organic traffic. It comes with more control, and you won’t have to worry about Google shutting down anytime soon.

2. It Brings Quality Traffic

Organic traffic doesn’t happen overnight, but when you take the time to know your audience, it pays off in the long run. Anyone can take out an ad, but not a lot of people take SEO seriously.

Those who find your business through SERPs (search engine result pages) are more likely to convert.

They know what they’re looking for, they’re just hoping you fit the bill. Those looking for marketing services, for example, would be more inclined to work with a business like Ignite Digital. From their website, they lay out their services, who they work with, and make it easy to get a free quote.

3. Organic Traffic Is Evergreen

Paid advertisements are tempting because they’re convenient and don’t require much effort to set up. However, the results are short-lived. Once your budget runs dry, so does your ad.

Organic traffic, on the other hand, works differently. It’s evergreen, meaning the results are long-lasting.

Nevertheless, you can’t just “set it and forget it.” It needs to be constantly updated in order to stay evergreen. That means double-checking keywords, implementing new strategies to keep up with algorithm changes, and keeping information up to date.

In other words, think of organic traffic like a plane being on autopilot. It flies itself but still requires a human on standby to step in when things go south.

What Is Organic Traffic, Answered

Before you were asking, “what is organic traffic?” Now that you have a better idea, it’s time to start implementing SEO techniques for it. Start by incorporating techniques relating to your audience and promoting content without the use of ads.

Before you know it, you’ll start seeing results which include higher visitor conversions and long-time traffic.

Looking for more SEO tips? Check out the rest of our blog!