The Twitter team just let us know that starting this month, App Cards will only display the app’s average rating if the app has a star rating of 3.5 or above. This change is in effect for Android and is slated to roll out on iOS towards the end of the month.
If the average rating is above 3.5 stars, the App Card will show the rating and the app category.
If the average rating is below 3.5 stars, the App Card will show the app category and the App Store or Google Play designation.
Why is Twitter doing this?
This was a heavily requested feature from mobile app advertisers. The change enables advertisers with a lower app rating to highlight other pertinent information like their app store category instead.
When is this happening?
You will see the new rating logic as of November 16 on Android. We expect to roll this out in the next few weeks for iOS.
Will this change be true across all of our app cards and placements?
Twitter has made this change across all Image App Cards and Video App Cards, in all placements, including the app carousel. The rating logic for Basic App Cards will not be updated, so they will continue to display all app ratings, both high and low.
What happens in cases where there is no app category available?
For apps with a high rating (3.5 stars or above) and no app category available, then the app store platform (App Store or Google Play) will display.
For apps with a low rating (below 3.5 stars) and no app category available, then the app store platform (App Store or Google Play) will display in row 2. In these cases, there will be no content shown on row 3.