Pay Per Click

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Top PPC Trends for 2018 that Are Making a HUGE Difference in Campaign Results

PPC Trends

How Top Marketing Trends Are Shaping PPC Strategy for 2018 PPC has become a crucial tool for successful online marketing. Businesses love PPC strategy because it is results driven and easy to implement. After all, PPC is about as straightforward as it gets. You pay for the results you want. The End. There‚Äôs nothing complicated […]

CPCs for Branded Keywords Experience a Rise in Google AdWords

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Over the last month or two, search marketers across the web have noticed a confusing trend in the rise of the cost per click (CPC) for branded search terms. Some marketing agencies are reporting a rise in branded CPCs for clients of as much as 141% from Q2 to Q3, according to AdAge. While many […]