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3 “Youtube SEO” Basics That Every Marketer Needs To Know

Alice Donovan Rouse 194653 1

When marketers talk about “Search Engine Optimization” (SEO), usually we’re referring to the basic web-based search engines that everyone is familiar with.  SEO experts need to know the ins and outs of ranking content on Google, Bing, Yahoo and the rest. But there’s another realm of optimization that’s invaluable to boosting web traffic, and little […]

After More than a Month, the Impact of Panda 4.2 Remains a Mystery

Penguin 3 0

Back in July, Google began to roll out Panda 4.2: the first update to the Panda algorithm in almost 10 months, since version 4.1 was released last September. Panda 4.2 is more of a refresh of the existing algorithm than a complete update, and will take several months to roll out completely. Google says that […]

European Commission Prepares Formal Antitrust Charges Against Google

Google Antitrust Investigation 1

The European Commission appears to be preparing to file formal antitrust charges against Google, according to the Wall Street Journal. As the European Union’s top antitrust authority, the Commission wields tremendous power in implementing and enforcing legislation that restricts companies from forming monopolies or depriving competitors of a fair share of the market. While Google […]

Mobile Search to Become a Ranking Factor in Google’s Algorithm

Mobile Search Becomes A Ranking Factor For Google Algorithm 1

Google just announced two major updates to the search algorithm that will mean better rankings for mobile-friendly sites. Beginning on April 21, 2015, Google will start to include mobile-friendly factors in its rankings, allowing sites that are optimized for mobile search to rank higher for searches done on a mobile device. In addition, starting immediately, […]

Knowledge is Power: Preparing for the Growing Importance of Google Knowledge Graph

Knowledge Graph 1

Author and tech journalist, Steven Levy, has released an in-depth study on the evolution of Google over the years, and the continued advancements that have allowed the search engine to compete in the changing landscape of search–in particular, the advent of mobile search’s growing influence over desktop search. A key finding of this report involves […]

European Parliament Votes to Break Up Google Businesses

Jaoquin Almunia

In a brazen move, the European Parliament passed a vote on November 27th to break up Google’s search and advertising businesses. The vote comes after a more than four-year long antitrust investigation launched by the European Commission in response to allegations that Google has formed a monopoly in European search markets. The complaints, which were […]

Amazon vs. Google: The Growing Influence of e-Commerce

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In a recent speech delivered at the Berlin headquarters for Native Instruments, Google’s executive chairman, Eric Schmidt, stated that when it comes to competition, Amazon represents the biggest threat to the search engine. “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” said Schmidt. His statement […]

HTTPS Everywhere: Where is it Now?

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It has been almost a month since Google announced that it would begin using HTTPS as a new ranking signal. While the announcement, which was made on August 6, 2014, was long-rumored, it was met with questions as to what affect HTTPS would have on sites. This new factor in rankings is not part of […]

12 Completely Appropriate Responses to Google in GIFS

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Google is constantly changing; this summer alone, there have been several major updates. It’s all in a day’s work for SEOs, and Google does a pretty good job keeping us on our toes. Don’t get whiplash trying to keep up with all the algorithm updates: stay cool, roll with the punches, and when in doubt, […]

5 Tips on Optimizing for Semantic Search

Google Hummingbird 1

The Hummingbird update to the Google algorithm in the fall of last year was, and continues to be, a game changer for SEO. Unlike the Penguin and Panda updates to come before—both partial updates to the existing algorithm—Hummingbird was a completely new algorithm that changed much of the way that search functions. Known for its […]