Content is Contagious: Is There a Secret to Viral Content?
June 16, 2014
Table of Contents1 Content is King2 Viral Content Content is King This popular saying has always been understood to be one of the fundamental tenants of online marketing. For a variety of reasons, not the least of which is the necessity to strengthen your brand through reliable, trustworthy, and engaging content, a solid marketing strategy […]
7 Important SEO Conferences to Look for in 2014
June 3, 2014
Table of Contents1 SMX Advanced2 SES Conference3 MozCon4 SearchLove5 Inbound6 Inbound Marketing Summit (IMS)7 PubCon Attending conferences is a vital component for professional development in any industry, particularly Search Engine Optimization (SEO). Marketing as a whole is continuing its transition to online and digital media, so the practice of optimizing a website’s content to rank […]
Google Authorship: Humanizing Your Content to Increase Rankings
May 19, 2014
Table of Contents1 What is Google Authorship?2 What Author Rank Means for Your Page Rank Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance […]
Is Facebook Limiting Your Page’s Reach? What to Know About How Facebook Controls What Your Audience Sees
May 5, 2014
Table of Contents1 To Pay or Not to Pay: Is Facebook Pushing Us Towards Paid Advertisements?2 Work With What You Have: How to Engage Your (Limited) Audience How would you adapt your social media marketing strategy if only one to three percent of your Facebook audience saw your page’s posts? If you’re a brand with […]
Xenu’s Link Sleuth – A Free Software Package to Find Broken URL Links
March 19, 2014
Table of Contents1 What does Xenu do?2 Xenu System requirements3 Getting into a routine4 Further information With the proliferation of World Wide Web’s records and URLs, the ongoing checking and validation of URLs of the websites is an essential and potentially time-consuming task. However, assistance is at hand. There are a number of models that […]
The Ten Best Practices of Social Media Professionals
February 1, 2014
Table of Contents1 1. Being social is the primary goal2 2. A consistent voice makes all the difference3 3. Transparency is the word of the day4 4. Each outlet requires fresh thinking5 5. Brand boasting is a slippery slope6 6. Content is more important than keywords (and hashtags)7 7. Collaboration isn’t a dirty word8 8. […]
How Hummingbird Should and Shouldn’t Influence SEO
December 16, 2013
Table of Contents1 How Will Hummingbird Affect SEO?2 What SHOULD Internet Marketers Change?2.1 Remove Unnecessary or Duplicate Backlinks2.2 Add in Hashtags Where Relevant2.3 Include Infographics or Related Pictures2.4 Encourage Organic Referrals2.5 Focus on Answering Common Questions2.6 Regularly Add Interesting Content2.7 Stop Keyword Stuffing As Google recently celebrated its 15th anniversary, the world-famous company also implemented […]
Keeping up with Smarter Search Engines
November 25, 2013
Table of Contents1 Focus On Content1.1 Improving Inbound Strategies1.2 Packaging Your Content Properly2 Being Seamless2.1 Integrate with Relevant Subject Matter2.2 Location-Conscious Content and Continuation3 Leaving Options Open3.1 Adapting Your Advertising With fewer than 25 percent of your potential users ever scrolling past the first page of search results, you really need to make your site […]
New Internet Marketing Agency, Fuze SEO, Founded by Jon Clark
November 16, 2013
(PRWeb) New York, NY – Small and medium-sized businesses now have a new option to select from when it comes to online marketing solutions, thanks to Fuze SEO. Founded by Jon Clark, the company was created to make solutions that are simplified and more affordable. Using contractors that are seasoned in their field, Fuze SEO, […]
What Google’s 3 Big Changes Mean for the Future of SEO – And How to Adjust Your Internet Marketing Strategy
October 31, 2013
Table of Contents1 Hummingbird: Googling the Future2 Just What Is Semantic Search, Anyway?3 (Not Provided): Has Encrypted Search Killed the Keyword?3.1 “What is encrypted search,” you ask?4 Analytics and Technical SEO: Still Plugging Away5 Hashtags and Social Media6 Moving Beyond the Search Box7 Making Lemonade: Why It’s a Great Time to Be an Internet Marketer […]
