Mobile Search to Become a Ranking Factor in Google’s Algorithm
March 2, 2015
Table of Contents Google just announced two major updates to the search algorithm that will mean better rankings for mobile-friendly sites. Beginning on April 21, 2015, Google will start to include mobile-friendly factors in its rankings, allowing sites that are optimized for mobile search to rank higher for searches done on a mobile device. In […]
Twitter Confirms Deal to Share “Fire Hose” of Tweets with Google
February 9, 2015
Table of Contents Twitter is set to begin sharing its full stream of tweets with Google, CEO Dick Costolo announced during an earnings call on February 5. The stream, referred to as the “fire hose”, will provide the search engine with access to data from over 284 million users, according to a Bloomberg Business report. […]
Knowledge is Power: Preparing for the Growing Importance of Google Knowledge Graph
January 27, 2015
Table of Contents Author and tech journalist, Steven Levy, has released an in-depth study on the evolution of Google over the years, and the continued advancements that have allowed the search engine to compete in the changing landscape of search–in particular, the advent of mobile search’s growing influence over desktop search. A key finding of […]
Looking Ahead: Pigeon and Local SEO in 2015
January 12, 2015
Table of Contents Perhaps the single most critical update for local search in 2014 was Google’s announcement of the Pigeon algorithm, which had major implications for small businesses and local SEOs. Pigeon significantly changed the way local businesses are ranked by integrating basic web search ranking signals into localized queries. The result: a far more […]
Looking Ahead: 10 SEO Trends to Look Out for in 2015
December 22, 2014
Table of Contents Believe it or not, 2014 is almost over. This year we’ve seen the release of the first Penguin update in in over a year, the launch of an entirely new local search algorithm dubbed Pigeon, and the announcement of site encryption as a ranking signal. People have hotly debated the importance of […]
European Parliament Votes to Break Up Google Businesses
December 3, 2014
Table of Contents In a brazen move, the European Parliament passed a vote on November 27th to break up Google’s search and advertising businesses. The vote comes after a more than four-year long antitrust investigation launched by the European Commission in response to allegations that Google has formed a monopoly in European search markets. The […]
16 Things SEOs are Tired of Hearing
November 25, 2014
We get it: not everybody gets SEO. The industry has been thriving for a long time now, but it is still a considerably small branch of an overall digital marketing strategy, and those outside the industry are less likely to know the ins-and-outs. Clients, and even people on other marketing teams, may understandably need some […]
Amazon vs. Google: The Growing Influence of e-Commerce
November 12, 2014
Table of Contents In a recent speech delivered at the Berlin headquarters for Native Instruments, Google’s executive chairman, Eric Schmidt, stated that when it comes to competition, Amazon represents the biggest threat to the search engine. “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” said […]
5 Disciplines and Skills All SEOs Should Learn
November 5, 2014
Table of Contents As SEOs, we wear many different hats in managing clients’ various web properties. We are content strategists. We are link builders. We are outreach coordinators, as well as data analysts. Sometimes we are even developers. At last month’s C3 Conference, Brian McDowell, Director of Search Intelligence for Conductor, discussed an overall shift […]
Self-Education for SEOs: 15 Actionable Tips on Learning Your Client’s Vertical
October 24, 2014
Table of Contents As SEOs, we encounter clients across a plethora of verticals. Every industry needs to optimize for search engines–from education and real estate to entertainment and e-commerce. This makes a thorough knowledge of search engines a highly sought-after skill, but it also means SEOs need to be highly adaptable and ready for anything. […]
