How To Be A Better Digital Marketer Using Heatmaps

Mouse Movement Heatmap 1

Table of Contents1 What Is A Heatmap?2 Types Of Heatmaps2.1 Eye-Tracking Heatmap2.2 Mouse-Movement Heatmap (Also Known As Hover Map)2.3 Clickmap2.4 Scroll Map3 Way Forward As a digital marketer, the most valuable information on your website would be to know what areas your clients click on the most, and why. To know this, you would opt […]

Debunking Some Common Internet Marketing ‘Rules’

Jonathan Simcoe 88013 1

Table of Contents1 “You must understand search engine algorithms”2 “Focus on search engine rankings”3 “Check analytics data daily”4 “Successful organic search ranking is sufficient”5 “When it comes to social media, focus on Facebook and Twitter”6 Conclusion Do a web search for ‘best practice internet marketing’ or something similar and you will be inundated with thousands […]

How to Write Effective Marketing Blog Posts

Corinne Kutz 211251 1

Table of Contents1 Why blogging?2 The difference between effective and fluffy content3 Writing effective content4 Promoting your post There are hundreds, if not thousands, of marketing blogs on the internet. So, how do you make yours one of the best? Creating quality content for a marketing blog might feel daunting at first, but once you […]

3 Things that will Boost Your Social Media Engagement

Social Media Engagement

Table of Contents1 Focus On Social Monitoring2 Keep Tabs on Your Social Inboxes3 Be Visual Today, there are 2.2 billion social media users worldwide. With technologies continually on the rise to make social media available and more accessible to everyone, this number of social media users is expected to expand by leaps and bounds each […]

Tips for Building a Better Story for Your Brand

Brand Building 1

Table of Contents1 Successful Brands Always Create & Share Stories2 Story Building Translates into Sales & Customer Retention3 Create & Refine Brand Stories for Optimum Results4 Share Success Stories with Consumers5 Build Interactive Brand Stories Consumer brand perception and building engaging brand stories are fundamental to consumer awareness. The stories that brands weave into the […]

Breaking News: Apple Introduces Paid Search in App Store

Apple App Store 1

Table of Contents1 What We Know So Far1.1 Keywords:1.2 Targeting:1.3 Bidding:1.4 Cost Per Tap:1.5 Ad Units:1.6 Measurement:2 What You Can Do Now? Apple announced a new Paid Search product for their Apple App Store that will provide an important opportunity for all marketers and developers to improve discovery of their apps in an increasingly crowded marketplace. […]

Facebook Updates 20% Image Ad Text Policy

Table of Contents1 What It Is:2 Why This Matters:2.1 Continue to Abide by Best Practices2.2 Increased Transparency2.3 Expect Higher Costs We wanted to share an update with you regarding Facebook’s 20% text policy. As of this week, Facebook will allow ads that exceed 20% text overlay to run on the platform. What It Is: Ads […]