Keeping up with Smarter Search Engines

Keeping up with Smarter Search Engines

With fewer than 25 percent of your potential users ever scrolling past the first page of search results, you really need to make your site stand out. Unfortunately, search engines are constantly changing how pages get ranked. It’s imperative that you adopt a flexible SEO strategy that you can change along the way without experiencing major service(…)

What Google’s 3 Big Changes Mean for the Future of SEO – And How to Adjust Your Internet Marketing Strategy

Google is no stranger to algorithm tweaks and Adwords changes, but the recent Hummingbird update and full-on move towards semantic search represent the company’s biggest search shifts since the early 2000s. Even much-feared updates like Panda and Penguin pale in comparison to these changes. In this post, we’ll talk about three recent Google changes and(…)

Should Your Content Inbound Marketing be Driven by Data, Creativity or Both?

Should Your Content Inbound Marketing be Driven by Data, Creativity or Both?

Conventional wisdom about creating content for the Internet constantly changes, but the options for generating ideas for that content don’t. You can rely on data, including metrics for things like traffic and conversions, or you can rely on creativity. The third option is to incorporate both techniques into your content-creation process. Which inbound marketing option(…)