Amazon vs. Google: The Growing Influence of e-Commerce

Table of Contents1 Amazon: The “Next Google”?2 Google Fights Back In a recent speech delivered at the Berlin headquarters for Native Instruments, Google’s executive chairman, Eric Schmidt, stated that when it comes to competition, Amazon represents the biggest threat to the search engine. “Many people think our main competition is Bing or Yahoo. But, really, […]

5 Disciplines and Skills All SEOs Should Learn

Table of Contents1 1. Social Media2 2. Paid Search3 3. HTML Coding4 4. Programming5 5. Analytics As SEOs, we wear many different hats in managing clients’ various web properties. We are content strategists. We are link builders. We are outreach coordinators, as well as data analysts. Sometimes we are even developers. At last month’s C3 […]

Self-Education for SEOs: 15 Actionable Tips on Learning Your Client’s Vertical

Table of Contents1 1.) Begin with your keyword research2 2.) Don’t rush your site audit3 3.) Competitor research4 4.) Request materials from previous SEOs5 5.) Sign up for Google News alerts6 6.) Follow influencers7 7.) Follow conversations and trending topics8 8.) Familiarize yourself with regulations and restrictions9 9.) Don’t be afraid to ask questions10 10.) […]

Google Releases Penguin 3.0 After More Than a Year

Table of Contents1 Penguin: an Overview2 Penguin-Proofing Your Site On Friday, October 17, 2014, Google finally released Penguin 3.0: the sixth iteration of the Penguin algorithm and the first update in over a year. The release comes after much speculation, following a statement by Bruce Clay at Pubcon Las Vegas on October 9. According to […]

4 Link Building Opportunities You May Be Missing

Table of Contents1 1.)   Claim links you should be getting2 2.)   Buy Links–the Right Way!3 3.)   Update old content4 4.)   Answer questions and become an expert in the space SEO is always changing, with search engines continuously updating their algorithms to provide more dynamic rankings, and the practice of optimization evolving with those changes. While […]

10 SEO Plugins for WordPress to Make Your Life Easier

WordPress is one of the most popular and widely used content management systems (CMS) on the web, used by over 40 percent of all sites. Known for its user-friendly interface and an array of over 30,000 plugins to extend its functionality, WordPress is something most SEOs encounter on a daily basis. For many larger enterprises, […]

HTTPS Everywhere: Where is it Now?

Table of Contents1 What is HTTPS?2 HTTPS Everywhere3 HTTPS: Now or Later? It has been almost a month since Google announced that it would begin using HTTPS as a new ranking signal. While the announcement, which was made on August 6, 2014, was long-rumored, it was met with questions as to what affect HTTPS would […]

12 Completely Appropriate Responses to Google in GIFS

Google is constantly changing; this summer alone, there have been several major updates. It’s all in a day’s work for SEOs, and Google does a pretty good job keeping us on our toes. Don’t get whiplash trying to keep up with all the algorithm updates: stay cool, roll with the punches, and when in doubt, […]

5 Tips on Optimizing for Semantic Search

Table of Contents1 Semantic Search2 1.)  Revise Your Keyword Research Strategies3 2.)  Create a Robust Content Outline4 3.)  Integrate Social Media5 4.)  Structure Your Data6 5.)  Continue What You’re Doing The Hummingbird update to the Google algorithm in the fall of last year was, and continues to be, a game changer for SEO. Unlike the […]