Looking Ahead: Pigeon and Local SEO in 2015

Local Seo 2015 E1420679531932 1

Table of Contents1 2014 Trends in Local Search Rankings2 Seeing the Big Picture with Local Search Perhaps the single most critical update for local search in 2014 was Google’s announcement of the Pigeon algorithm, which had major implications for small businesses and local SEOs. Pigeon significantly changed the way local businesses are ranked by integrating […]

Looking Ahead: 10 SEO Trends to Look Out for in 2015

Seo 2015 Trends

Table of Contents1 1. Mobile optimization is key to success2 2. Search will continue being fragmented across different channels3 3. User intent and long-tail search traffic should focus your keyword strategy4 4. Build relationships in your community and space5 5. Earn, don’t build, links6 6. The rise of brand mentions7 7. Social integration8 8. Content […]

European Parliament Votes to Break Up Google Businesses

Jaoquin Almunia

Table of Contents1 The Case Against Google2 Free Search, Free Speech?3 Google Responds In a brazen move, the European Parliament passed a vote on November 27th to break up Google’s search and advertising businesses. The vote comes after a more than four-year long antitrust investigation launched by the European Commission in response to allegations that […]

16 Things SEOs are Tired of Hearing


We get it: not everybody gets SEO. The industry has been thriving for a long time now, but it is still a considerably small branch of an overall digital marketing strategy, and those outside the industry are less likely to know the ins-and-outs. Clients, and even people on other marketing teams, may understandably need some […]

Amazon vs. Google: The Growing Influence of e-Commerce

Amazon Vs Google1

Table of Contents1 Amazon: The “Next Google”?2 Google Fights Back In a recent speech delivered at the Berlin headquarters for Native Instruments, Google’s executive chairman, Eric Schmidt, stated that when it comes to competition, Amazon represents the biggest threat to the search engine. “Many people think our main competition is Bing or Yahoo. But, really, […]

5 Disciplines and Skills All SEOs Should Learn

Seo Skills

Table of Contents1 1. Social Media2 2. Paid Search3 3. HTML Coding4 4. Programming5 5. Analytics As SEOs, we wear many different hats in managing clients’ various web properties. We are content strategists. We are link builders. We are outreach coordinators, as well as data analysts. Sometimes we are even developers. At last month’s C3 […]

Self-Education for SEOs: 15 Actionable Tips on Learning Your Client’s Vertical

Learning Your Clients Vertical For Seos 1

Table of Contents1 1.) Begin with your keyword research2 2.) Don’t rush your site audit3 3.) Competitor research4 4.) Request materials from previous SEOs5 5.) Sign up for Google News alerts6 6.) Follow influencers7 7.) Follow conversations and trending topics8 8.) Familiarize yourself with regulations and restrictions9 9.) Don’t be afraid to ask questions10 10.) […]

Google Releases Penguin 3.0 After More Than a Year

Penguin 3 0

Table of Contents1 Penguin: an Overview2 Penguin-Proofing Your Site On Friday, October 17, 2014, Google finally released Penguin 3.0: the sixth iteration of the Penguin algorithm and the first update in over a year. The release comes after much speculation, following a statement by Bruce Clay at Pubcon Las Vegas on October 9. According to […]