5 Tips on Optimizing for Semantic Search

5 Tips on Optimizing for Semantic Search

The Hummingbird update to the Google algorithm in the fall of last year was, and continues to be, a game changer for SEO. Unlike the Penguin and Panda updates to come before—both partial updates to the existing algorithm—Hummingbird was a completely new algorithm that changed much of the way that search functions. Known for its(…)

Ready, Set, Blog! Why Blogging Matters to SEO

Ready, Set, Blog! Why Blogging Matters to SEO

To blog, or not to blog? That is the question businesses and web marketers frequently ask themselves as they work to refine and strengthen their online strategy. Lately, however, it seems as if more and more people are arriving at the same conclusion: yes. Blogging matters. Brand Marketing Maintaining a blog is crucial to brand marketing(…)

7 Important SEO Conferences to Look for in 2014

7 Important SEO Conferences to Look for in 2014

Attending conferences is a vital component for professional development in any industry, particularly Search Engine Optimization (SEO). Marketing as a whole is continuing its transition to online and digital media, so the practice of optimizing a website’s content to rank highly across search engines is becoming crucial to successful marketing strategies. This makes SEO one(…)

Google Authorship: Humanizing Your Content to Increase Rankings

Google Authorship: Humanizing Your Content to Increase Rankings

Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance to web marketers as a Google-owned property, cannot be debated. Described by Google itself as(…)

Is Facebook Limiting Your Page’s Reach? What to Know About How Facebook Controls What Your Audience Sees

Is Facebook Limiting Your Page’s Reach? What to Know About How Facebook Controls What Your Audience Sees

How would you adapt your social media marketing strategy if only one to three percent of your Facebook audience saw your page’s posts? If you’re a brand with a larger following—say 100,000 Facebook fans—that leaves you with a relatively sizeable audience of 1,000 to 3,000 people.But assuming your page’s fans are in the thousands, or(…)