4 Link Building Opportunities You May Be Missing

4 Link Building Opportunities You May Be Missing

SEO is always changing, with search engines continuously updating their algorithms to provide more dynamic rankings, and the practice of optimization evolving with those changes. While many ranking metrics fluctuate–such as Google’s recent inclusion of site encryption–some consistently remain important. Of all ranking signals, one is still considered the strongest and most important for sites(…)

5 Tips on Optimizing for Semantic Search

5 Tips on Optimizing for Semantic Search

The Hummingbird update to the Google algorithm in the fall of last year was, and continues to be, a game changer for SEO. Unlike the Penguin and Panda updates to come before—both partial updates to the existing algorithm—Hummingbird was a completely new algorithm that changed much of the way that search functions. Known for its(…)

Ready, Set, Blog! Why Blogging Matters to SEO

Ready, Set, Blog! Why Blogging Matters to SEO

To blog, or not to blog? That is the question businesses and web marketers frequently ask themselves as they work to refine and strengthen their online strategy. Lately, however, it seems as if more and more people are arriving at the same conclusion: yes. Blogging matters. Brand Marketing Maintaining a blog is crucial to brand marketing(…)

7 Important SEO Conferences to Look for in 2014

7 Important SEO Conferences to Look for in 2014

Attending conferences is a vital component for professional development in any industry, particularly Search Engine Optimization (SEO). Marketing as a whole is continuing its transition to online and digital media, so the practice of optimizing a website’s content to rank highly across search engines is becoming crucial to successful marketing strategies. This makes SEO one(…)

Google Authorship: Humanizing Your Content to Increase Rankings

Google Authorship: Humanizing Your Content to Increase Rankings

Though Google+ has grown rapidly since its launch in 2011–reaching 540 million active users this past October–Facebook remains the world’s largest social network (Google+ is the second). Nonetheless, the relevance of Google+ as an engaging social platform, and its importance to web marketers as a Google-owned property, cannot be debated. Described by Google itself as(…)