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After More than a Month, the Impact of Panda 4.2 Remains a Mystery

Back in July, Google began to roll out Panda 4.2: the first update to the Panda algorithm in almost 10 months, since version 4.1 was released last September. Panda 4.2 is more of a refresh of the existing algorithm than a complete update, and will take several months to roll out completely. Google says that […]

CPCs for Branded Keywords Experience a Rise in Google AdWords

Over the last month or two, search marketers across the web have noticed a confusing trend in the rise of the cost per click (CPC) for branded search terms. Some marketing agencies are reporting a rise in branded CPCs for clients of as much as 141% from Q2 to Q3, according to AdAge. While many […]

European Commission Prepares Formal Antitrust Charges Against Google

The European Commission appears to be preparing to file formal antitrust charges against Google, according to the Wall Street Journal. As the European Union’s top antitrust authority, the Commission wields tremendous power in implementing and enforcing legislation that restricts companies from forming monopolies or depriving competitors of a fair share of the market. While Google […]

Mobile Search to Become a Ranking Factor in Google’s Algorithm

Google just announced two major updates to the search algorithm that will mean better rankings for mobile-friendly sites. Beginning on April 21, 2015, Google will start to include mobile-friendly factors in its rankings, allowing sites that are optimized for mobile search to rank higher for searches done on a mobile device. In addition, starting immediately, […]

Twitter Confirms Deal to Share “Fire Hose” of Tweets with Google

Twitter is set to begin sharing its full stream of tweets with Google, CEO Dick Costolo announced during an earnings call on February 5. The stream, referred to as the “fire hose”, will provide the search engine with access to data from over 284 million users, according to a Bloomberg Business report. Google currently crawls […]

Knowledge is Power: Preparing for the Growing Importance of Google Knowledge Graph

Author and tech journalist, Steven Levy, has released an in-depth study on the evolution of Google over the years, and the continued advancements that have allowed the search engine to compete in the changing landscape of search–in particular, the advent of mobile search’s growing influence over desktop search. A key finding of this report involves […]

Looking Ahead: Pigeon and Local SEO in 2015

Perhaps the single most critical update for local search in 2014 was Google’s announcement of the Pigeon algorithm, which had major implications for small businesses and local SEOs. Pigeon significantly changed the way local businesses are ranked by integrating basic web search ranking signals into localized queries. The result: a far more dynamic ranking of […]

Looking Ahead: 10 SEO Trends to Look Out for in 2015

Believe it or not, 2014 is almost over. This year we’ve seen the release of the first Penguin update in in over a year, the launch of an entirely new local search algorithm dubbed Pigeon, and the announcement of site encryption as a ranking signal. People have hotly debated the importance of the keyword, while […]

European Parliament Votes to Break Up Google Businesses

In a brazen move, the European Parliament passed a vote on November 27th to break up Google’s search and advertising businesses. The vote comes after a more than four-year long antitrust investigation launched by the European Commission in response to allegations that Google has formed a monopoly in European search markets. The complaints, which were […]

16 Things SEOs are Tired of Hearing

We get it: not everybody gets SEO. The industry has been thriving for a long time now, but it is still a considerably small branch of an overall digital marketing strategy, and those outside the industry are less likely to know the ins-and-outs. Clients, and even people on other marketing teams, may understandably need some […]