Author archive

Link Building Isn’t Dead: 2 Link Building Tactics That Still Work

Link Building Tactics

There are lots of arguments in the SEO industry. Some SEOs believe there are 200+ factors Google uses to rank pages, and some don’t. The one thing most SEOs seem to agree on is that backlinks would continue to impact rankings now and in the future. And that’s the problem. Getting those links have become harder than ever. Webmasters have gotten tired of […]

Boost Website Traffic: 3 Ways To Get Traffic For Free

New York Traffic

Without traffic, you won’t be known. There’d be no readers to convert to buyers. You don’t need to be an expert marketer. You don’t need to be on Google’s page one for your target keyword. That takes time. And did you know Google isn’t the only search engine? It’s easy to get distracted when implementing […]

5 Bad SEO Practices To Avoid (And What to Do Instead)

SEO Mistakes to Avoid

If you want your SEO efforts to really pay off, then you’ve got to be using tactics that work for the long term. In 2004, you could spam your way to Google’s Page one but use those tactics today and Google algorithm updates like Hummingbird, Panda, Penguin and Pigeon would make your site completely forgotten. […]

3 Fixes For Improving Your Website’s User Experience

Improve User Experience

The attention span of an average internet user is 8 seconds, shorter than that of a goldfish. You know what this means? More work for you! It’s time to focus on what’s important for your site and forget about those fancy tweaks on BuzzFeed. If your visitors feel good when they’re on your page, it’s […]

Keyword Competition Analysis: One Metric That Matters To All SEOs

Lauren Peng 43963

So you’ve gotten your website all set up. It’s time to get those visitors, right? The thing is, getting them all depends on your keywords. Good luck getting on page one of Google with the Fortune 500 companies all targeting your keywords. To win on page one, you’d need to compete, using the right metric. […]

The Art of Marketing and Advertising Promotion

Mike Petrucci 131817 1

It is common knowledge that for a business to prosper it has to be visible and out there to capture audiences as well as raise awareness your service or product benefits. Undoubtedly, the internet is at the forefront. An open pathway that offers a route that is far less expensive to reach audiences. ‘Offline’ methods […]

3 “Youtube SEO” Basics That Every Marketer Needs To Know

Alice Donovan Rouse 194653 1

When marketers talk about “Search Engine Optimization” (SEO), usually we’re referring to the basic web-based search engines that everyone is familiar with.  SEO experts need to know the ins and outs of ranking content on Google, Bing, Yahoo and the rest. But there’s another realm of optimization that’s invaluable to boosting web traffic, and little […]

The Hidden Marketing Power In Blog Posts You Aren’t Using

Thought Catalog 214785 1

Posting links to your latest blog posts on social media is a great way to promote your posts. But that’s where most bloggers stop. Some may go the extra mile and duplicate the post a few weeks later, trying to squeeze a little more promotional juice from the post. But there is a far more […]

Out of Blog Post Ideas? Try These 4 Unusual Hacks

Out Of Blog Post Ideas 1

It’s no secret that great blog content is a lynchpin of inbound marketing, and today, almost every business has a blog that they update regularly. But when you’re putting out epic content on a regular basis for a long period of time, you can run into a problem: you’ve already used up all of your […]

How To Be A Better Digital Marketer Using Heatmaps

Mouse Movement Heatmap 1

As a digital marketer, the most valuable information on your website would be to know what areas your clients click on the most, and why. To know this, you would opt to conduct a survey and have your visitors directly tell you where they are clicking, and why. But, surveys are not the most appropriate methods […]