Posts by Jon Clark:

How to Write Effective Marketing Blog Posts

How to Write Effective Marketing Blog Posts

There are hundreds, if not thousands, of marketing blogs on the internet. So, how do you make yours one of the best? Creating quality content for a marketing blog might feel daunting at first, but once you whittle it down to a few necessary points, you’ll be writing popular posts in no time.

Why blogging?

Blogging has experienced an enormous surge in popularity over the past ten years and is an important part of content marketing. Blogging can increase popularity, encourage consumer interest and raise revenue growth. It helps bring traffic to your website, build a strong brand name and promote your product.

When used properly, blogging can be an extremely powerful marketing tool. In fact, according to HubSpot, 60% of marketers consider creating good blog content to be their top inbound marketing priority.

The difference between effective and fluffy content

Before you get too excited and run off to write your first blog post, first you must learn the difference between fluffy content and effective content. Fluffy content has no substance. It lacks depth, precision and fact. Fluffy writing sounds vague, and uses nonsense buzzwords to gain search engine results instead of real readers.

Effective content draws the reader in and gives them something to think about. It’s well-researched and supported by facts or figures. For content to be effective, it must focus on a point, and deliver that point clearly.

Writing effective content

How to Write Effective ContentThere are a few key things to consider when you’re planning a blog post.

Format: what is the best way to present your information to readers? An eye-catching title and subheadings are important. No one wants to read a slab of text, so break it up with some images.

Infographics have also become a popular way to display information. Tools like Slideshare and Canva can help even the most artistically-challenged create vibrant visuals.

Audience: think about who will be reading the finished result. Are they going to understand the words and tone you’re using? Avoid using any lingo or jargon.

What information is your audience after? What questions can you answer for them? There’s no point writing a killer blog post if it’s not relevant to your audience.

Research: do your research beforehand. This is one of the most important factors in writing a successful blog post. Research enables you to get a better understanding of your reader.

Without research, you won’t reach them.

Social Media Promotion

Promoting your post

Congratulations, you’ve written an awesome piece of content! Now, you need to get it noticed. This is where social media comes into it. Social media marketing can increase exposure and traffic, provide valuable insight into the marketplace, improve sales and search rankings.

Sharing blog posts through Twitter, Facebook, Instagram, Pinterest and LinkedIn can help gain interest and successfully grow your audience, reaching even the farthest corners of the world. These days, using social media is easy thanks to tools like MeetEdgar, Shareist, Flare and Tweroid.

The Internet might seem like a fickle beast to a budding blogger, but anyone can achieve great success by using simple tips like these.

Is Social Media Scheduling With MeetEdgar the Right Solution for You?

Is Social Media Scheduling With MeetEdgar the Right Solution for You?

Social media platforms have grown in number and sophistication over the years; despite early concerns about longevity, many major players have stuck around for a long time. In fact, social media use and engagement has grown or remained consistent throughout the whole of 2016. Facebook in particular dominates the world of social media although other platforms such as Instagram and Pinterest have a loyal user base. Business owners and other social media professionals have long sought ways to improve social media saturation in order to communicate with an already-engaged user base and to gain greater market share through messaging targeted to highly specific demographics.

As widespread as social media use is, leveraging its immense power to your brand’s advantage can be surprisingly difficult. Social media managers have to think many weeks into the future in order to craft messaging relevant to time-sensitive concerns while also promoting evergreen content that will drive traffic to your website. MeetEdgar is a social media management solution that lets users schedule updates and posts to occur on a schedule that suits their needs. Automating routine update tasks has considerable appeal, but is MeetEdgar really the right choice for every organization?

Pros and Cons

MeetEdgar Scheduling

The primary advantage of MeetEdgar is the ability to enter social media updates one time and then schedule them to occur as often as you like. This is great for alerting account follows to a sale section of an online catalog, for instance. Regular updates capture attention and will show up on more of subscribers’ feeds, especially if users choose to promote their posts. The prospect of doing the work once and getting repeated returns is perhaps this platform’s biggest selling point.

Writing several updates is actually the easiest part of using MeetEdgar. The difficulty comes when developing a schedule for deploying these updates. Although there is data showing a sweet spot for engagement with Facebook posts, there is no way to be certain if this model is ideal for any given company. Determining the ideal time between scheduled posts is likely to require some data analysis; while MeetEdgar can provide users with some helpful statistics, advanced social media skills are required to identify the optimal engagement strategy for a brand.

Clearly, MeetEdgar has some immensely valuable services to offer users. For instance:

  • Time and money can be saved by doing social media work once and then enjoying the benefits many times over.
  • Automating posts allows employees to optimize their workflow.
  • Independent business owners can schedule updates to occur even when they are out of the office.
  • Engagement is tracked, including clickthrough rate.

MeetEdgar certainly rewards people who are capable of crunching the numbers required to find the perfect schedule for automatic updates, but a lot of valuable data is available at-a-glance. Posting frequently will dramatically increase the chance that branded posts will be seen on Facebook or Twitter feeds. Even if the perfect schedule seems elusive, users can start to see positive results simply by increasing account activity and fine-tuning their chosen engagement strategy.

Ease of Use

MeetEdgar Analytics

At its heart, MeetEdgar is a fairly simple tool – it allows users to schedule and track social media posts. This helps businesses achieve social media engagement goals, including driving increased website traffic and number of sales. Although it lacks the refined statistical analysis possible by other social media management solutions, few small companies really need that much data to meet their goals; MeetEdgar’s price point is also a lot more small-business friendly.

This platform’s simplicity is reflected in its user interface. The user has immediate access to a library where the posts they create can be stored. Store messages appropriate for various sales events, website updates, and seasonal information; all posts can be sorted into categories for easy organization. Messages to be scheduled are simply selected; new messages can be composed on the spot.

Once messages have been selected, they can be scheduled for posting. Users can select what kind of posts they want to occur and at what time. For instance, a social media manager might want a regularly scheduled update from the “store catalog” collection of posts to occur on a Monday morning; this can easily accomplished. The user-friendly interface makes setting up many different schedules a quick and straightforward task.

Users can also choose which social media platform MeetEdgar uses. This makes cross-platform updating a snap; MeetEdgar can accommodate posting on Facebook, Twitter, and LinkedIn with multiple options. The data generated from posting on different platforms lets users see contrasting styles of engagement; this will help users further refine their social media strategies.

In Conclusion

MeetEdgar certainly fills a niche in the world of social media engagement – it provides cost-competitive social media solutions that are easily scalable for small businesses, individual brands, and companies in the early stages of growth. Bigger interfaces might certainly offer more comprehensive tools but the ease of use and no-commitment monthly billing makes MeetEdgar an ideal complement to existing SEO strategies.

3 Things that will Boost Your Social Media Engagement

3 Things that will Boost Your Social Media Engagement

Today, there are 2.2 billion social media users worldwide. With technologies continually on the rise to make social media available and more accessible to everyone, this number of social media users is expected to expand by leaps and bounds each year.

This is why marketers of all business scales are now looking at social networks as avenues for efficient promotion. Getting your brand on social media is a profitable move in itself. But did you know that your social media ROI entails so much more than posting about your brand & its wonderful offers?

You read that right. It takes more than talking. You need to engage with your audience. In fact, social media professionals are giving greater weight to engagements over following size.

If you are anxious about actually using social media right, here are 3 social media marketing tips you can readily apply to your campaigns to boost social engagements.

Focus On Social Monitoring

Social monitoring provides you an insight to your market – their concerns, preferences, and their thoughts about your brand. While it is good to give your customers an area to voice how they feel about your company, its products or services, social monitoring gives you so much more.

Social monitoring allows you to find feedback, both good and bad, about your brand when people are not that keen about writing you a review. Social media is also a good platform to find targeted individuals who are yet to discover your brand. Another thing about social monitoring is that it allows you to come up with social posts that your audience will actually consume.

The first step to employing this powerful social media practice is to get settled on a goal. Here are a few you might be interested in:

  • Gain useful feedback, whether it is something good or bad about your brand.
  • Identify if you are getting your expected number or percentage of people from your target market.
  • Monitor the market for what they want to be able to come up with an offer to assist the market with
  • Monitor to be able to attend to their needs, avoid unnecessary complaints that can ruin your brand and accept suggestions.
  • Monitor to know when to promote your brand.
  • Monitor to know where you have chances to get referrals
  • Monitor the Advertising cost by industry

Keep Tabs on Your Social Inboxes

In a social inbox, you will be able to see your public mentions, comments, message replies and shares. Just make sure that your inbox settings play accordingly to what you want to see. At some point, we keep on neglecting this as receiving a bunch of notification gets too annoying and overwhelming. Listed below are some of the things that are important for you to see.

  • Customize your social media settings:
  • Set to see: mentions private messages, connection or friend requests, likes, comment replies and shares.
  • Set to off: Their updates, events and anything that is not related or is fully connected to you.

Social engagement does not end on comments and likes on your posts. Under this umbrella is your brand’s efficiency at providing replies to messages sent to your social inboxes. You see, it has become more convenient for users to hit you up on social media through instant messaging than to ring your 1-800.

No wonder, emerging social networks such are designed to provide one-on-one messaging features to their users. At the same time, the older ones are continually coming up with ways to improve their instant messaging features.

Be Visual

Visual content is more engaging than plain text ones. People only remember 20% of what they read while with visuals, anything that the eyes sees are being processed 60,000 times much faster in the brain.

People consider good design as a major criterion in discerning the credibility of a company. This means that visual materials are more favored than other forms of content. Here are three of the advantages to look forward to with visual content in social media as shared by Huffington Post.

Visual drive results in social media:

  • Infographics help grow business by 72%
  • Posts with images attracts 3 times more than plain text content/photos.
  • 27% of people buy products when seen it in Pinterest.

These may all appear too simple and easy but it will take time and most of your patience before we achieve results. Take a moment to observe, experiment and conduct trials to guarantee the success of your campaigns. Social media can give you a heap of benefits but it can also break your business in an instant. It is necessary to be cautious while we follow trends and give essentials to the public.

Tips for Building a Better Story for Your Brand

Tips for Building a Better Story for Your Brand

Consumer brand perception and building engaging brand stories are fundamental to consumer awareness. The stories that brands weave into the marketplace have never been more important than now. With consumers’ access to multiple options via the Internet, your brand needs to really stand out to capture the attention of prospects, whether they encounter your brand on your products, in your storefront, on your website, or on sales booklets. The best way to do this is create a unique story for your brand. If you are able to attach a memorable story to your brand, then consumers are more likely to not only notice and remember you but also grow an emotional attachment to you.

Successful Brands Always Create & Share Stories

Brands build stories by creating value for society and solving the world’s problems. Brands are expected to do this while remaining profitable. Most successful brands work hard to contribute to the community within niche areas. Some brands have closely aligned themselves with causes. However, those receiving the most recognition are the brands that bring consumers on board with causes. Consumers enjoy supporting organizations they feel enable them to make a difference in the world.

Therefore, make sure to connect your brand with whatever charity organization you support. Let your customers know about your support by placing this tidbit of information on your labels, your website, your sales brochures, or any other piece of your brand in the public eye.

Story Building Translates into Sales & Customer Retention

The brightest marketers are aware of the importance of bridging the gap between announcing the brand’s good deeds and allowing consumers to join in to solve the problems as a team. Giving consumers the tools to assist in story creation for the brand leads to a better, more engaging story overall. Consumers become invested in the brand and become willing to spend money because they are investing in their own story. Some of the brands with the best stories are companies like Disney, Apple, and Nike; you may notice that the best stories are directly related to the value of the company’s stock.

To involve customers with your brand story, come up with a way to engage them either imaginatively or tangibly. For instance, it may be as simple as images that show customers living the lifestyle you portray or creating this environment in your store (such as with Starbucks and the strong brand environment found in every shop). Or you may get customers more fully engaged with a contest. You could even ask consumers to vote on certain brand story aspects.

Create & Refine Brand Stories for Optimum Results

Creating and organizing a brand story can seem daunting. Knowing what the story is about isn’t the hard part. Communicating a brand story in an interesting and relevant manner to audiences is the key. Story telling is the strongest form of brand building. Story telling is ingrained in almost every culture; it’s how humanity conveys ideas. Integrating story telling with public relations efforts can cause phones to ring off the hook and effectively build a brand.

If your brand is a product, consider placing your brand story on the back of the product. When consumers are perusing the store shelves looking for that perfect shampoo/conditioner, they very often read the back for ingredients. Your story will catch their eye and hopefully intrigue them enough to try out your product.

Share Success Stories with Consumers

One of the best methods companies can use is sharing success stories. This works effectively throughout all mediums – social media, print, TV. Stories that assist customers in overcoming obstacles and achieve success are stories that inspire action from consumers. Delivering stories like these is what brand building is all about.

Do you remember eating the cereal Wheaties for breakfast while reading the story of the latest sponsored athlete on the back of the box? This is an excellent example of how to engage customers with success stories associated with your brand story.

Build Interactive Brand Stories

Successful brands build stories and share them with consumers. Although story telling works with all mediums, the best medium for engaging consumers is through social media. When creating stories, make them interactive by posting them on major social media sites. Use a positive story on Twitter to blast a post on Facebook. If you get a favorable review, let your followers know. Show the brand at work making lives better and you’ll see improved engagement as customers make your goods and services a part of their story.

Breaking News: Apple Introduces Paid Search in App Store

Breaking News: Apple Introduces Paid Search in App Store

Apple announced a new Paid Search product for their Apple App Store that will provide an important opportunity for all marketers and developers to improve discovery of their apps in an increasingly crowded marketplace. Fuze has a number of insights around this product to share with you, to help keep you informed about the impact of this development and how to leverage it on behalf of your brand.

Apple App Store Ads

In a recent The Verge interview with Phil Schiller, Apple’s senior vice president of worldwide marketing said

“We’ve thought about how to carefully do it in a way that, first and foremost, customers will be happy with,” adding that he believes the ad auction system will be “fair to developers, and fair for indie developers, too.”

What We Know So Far

Keywords:

Keywords will be the trigger for an ad to appear at the top of the search results page in the App Store – similar to traditional paid search marketing. Marketers have the option to let Apple choose relevant keywords for their app based on their meta data and performance using a product called Search Match, or marketers themselves can choose their own list of search terms based on their own performance data. Search Match will be a good option for smaller developers, while sophisticated advertisers will likely benefit from managing the list themselves. Negative matches will be available to ensure that ads only appear where marketers want them to.

Targeting:

Advertisers will be able to block ads from consumers who already have their apps while broader targeting will be limited to geo, gender and age.

Bidding:

Apple will have their own version of Adwords Quality Score within the App Store, which will help ensure that only relevant ads are returned for search queries. Higher-quality ads (determined by engagement and relevance) will be rewarded with lower costs. Initial prices will be determined by a second-price auction , so again, search marketers should be very comfortable diving in.

Cost Per Tap:

“Cost Per Tap (CPT)”, yet another three-letter acronym, will be how advertisers will be charged. This will replace the traditional “Cost Per Click (CPC)” metric that is now used in traditional search marketing. Apple will also make available Tap Through Rate (TTR) metrics.

Ad Units:

Currently there are two ad units available:

  1. One ad unit will feature a logo for the app and text pulled from the meta-data description
  2. The second unit is larger and features images from the app.

The Apple algorithm will determine which version shows up for a given query, and for now, the price is the same for both. There are plans for a third unit, the details of which have not yet been announced.

Measurement:

Apple has developed its own attribution API, the details and implications of which are not known at this time. However, given Apple’s closed ecosystem, measurement within that ecosystem should be very accurate. Connecting that data with other systems could be challenging though.

What You Can Do Now?

Opt in today on Apple’s site and focus on making sure your meta data is updated – ads will appear with copy and images using Search Match.

The official rollout occurs in the fall so, until then, there will be no bidding available and the early opt-in period is free. This period will allow you the opportunity to learn the system and collect valuable data so you are prepared when the product goes live later in the year.

 

Facebook Updates 20% Image Ad Text Policy

We wanted to share an update with you regarding Facebook’s 20% text policy. As of this week, Facebook will allow ads that exceed 20% text overlay to run on the platform.

What It Is:

Ads that were previously not approved for promotion due to exceeding the 20% text policy will now run on the platform, but with less or no delivery. The delivery of ads will be based on the amount of text present on the image. If ads are at risk of lower delivery, advertisers will be clearly warned across ad interfaces. Warnings will be delivered based on the below criteria:

Facebook Text Policy

Why This Matters:

Continue to Abide by Best Practices

Ensure the continued creation of quality content that fits seamlessly in the native feed as the 20% text policy exists to safeguard the quality of the user experience.

Increased Transparency

Instead of simply rejecting creative, Facebook will provide more insight into the “why” by warning advertisers that the quality of their creative will effect reach.

Expect Higher Costs

Lower reach will result in higher costs on content that exceeds 20% text.

Changes to the App Rating on App Cards for Twitter

Changes to the App Rating on App Cards for Twitter

The Twitter team just let us know that starting this month, App Cards will only display the app’s average rating if the app has a star rating of 3.5 or above. This change is in effect for Android and is slated to roll out on iOS towards the end of the month.

If the average rating is above 3.5 stars, the App Card will show the rating and the app category.

If the average rating is below 3.5 stars, the App Card will show the app category and the App Store or Google Play designation.

Why is Twitter doing this?

This was a heavily requested feature from mobile app advertisers. The change enables advertisers with a lower app rating to highlight other pertinent information like their app store category instead.

When is this happening?

You will see the new rating logic as of November 16 on Android. We expect to roll this out in the next few weeks for iOS.

Will this change be true across all of our app cards and placements?

Twitter has made this change across all Image App Cards and Video App Cards, in all placements, including the app carousel. The rating logic for Basic App Cards will not be updated, so they will continue to display all app ratings, both high and low.

What happens in cases where there is no app category available?

For apps with a high rating (3.5 stars or above) and no app category available, then the app store platform (App Store or Google Play) will display.

For apps with a low rating (below 3.5 stars) and no app category available, then the app store platform (App Store or Google Play) will display in row 2. In these cases, there will be no content shown on row 3.

After More than a Month, the Impact of Panda 4.2 Remains a Mystery

After More than a Month, the Impact of Panda 4.2 Remains a Mystery

Back in July, Google began to roll out Panda 4.2: the first update to the Panda algorithm in almost 10 months, since version 4.1 was released last September. Panda 4.2 is more of a refresh of the existing algorithm than a complete update, and will take several months to roll out completely. Google says that Panda 4.2 has affected 2% to 3% of English language queries–approximately 36 million searches. All of these factors mean that very few people have noticed an immediate or significant fluctuation in their organic rankings.

With only certain pages on affected sites currently experiencing changes, it’s difficult to determine the exact ranking factors impacted by Panda 4.2. And with Google maintaining their typical evasiveness on the specifics of algorithm updates, until more data is available, our best chance at understanding Panda 4.2 is to look at the Panda algorithm as a whole and infer from updates that have come before.

The Panda Algorithm: An Overview

A helpful breakdown of Panda algorithm updates from Search Engine Land shows that Panda 4.2 is, in fact, the 30th update since Panda first rolled out In February 2011. Google’s intent with the original Panda algorithm was to serve users with search results most directly relevant to their queries. In order to ensure the “best” sites ranked highly, Panda weeded out sites with irrelevant or threadbare content that was optimized to simply rank for targeted keywords. By penalizing so-called spammy sites, Panda rewarded websites with highly relevant, quality content that was not only optimized, but also engaged the user and answered their questions.

With Panda, Google’s message to marketers is clear: the content on our websites should be thorough and authoritative, and aim to create a helpful user experience. Moz’s Rand Fishkin has often said that content should go above and beyond unique or original, and aim to “10 times better than anything out there.” Each subsequent Panda update has continued to emphasize the importance of relevancy to the user, and the Penguin algorithm also shows how much emphasis Google places on this.

Moz’s Google Algorithm Change History says that the immediate impact of Panda 4.2 is unclear, and even more than a month later, the nature and reach of the update remains a mystery. Because it is taking so long for Panda 4.2 to roll out, only a few pages on affected sites are experiencing changes at a time, and many people have yet to report any change in their rankings whatsoever.

Google sites technical reasons for the speed of the roll out, but many webmasters are being left confused and frustrated. At any rate, it will be months before affected sites experience the full impact of Panda 4.2, once the update has completely rolled out.

Responding to Panda 4.2

As with any Panda update, it is already too late to apply any changes that will have an immediate positive effect on your site. According to the SEM Post, “these updates have a cut-off date and any changes made after this date will be applied to the next refresh or update.” Unlike other Google algorithms that are “everflux”–continually altering search results–Panda algorithms require actual updates. An update occurs, and rankings rise or fall depending on the factors emphasized by the update. But the changes you make in response to the impacted rankings aren’t factored in until the next Panda update. Whatever changes you make in response to Panda 4.2 won’t be counted in your favor until (the hypothetically titled) Panda 4.3.

This is why the slow rollout of Panda 4.2 presents so many concerns: it will take months before you’re able to see how you were affected how you need to respond. On the flipside, it will also take months to see if the changes you made after Panda 4.1 had a positive impact on your site.

When the update rolls out completely, assuming (as most of the speculation thus far does) that Panda 4.2 continues the trajectory of previous Panda updates, your site’s organic performance after your last round of updates should indicate if you’re on the right track. If your site experiences an increase in rankings after Panda 4.2, then continue with a strategy that expands upon the updates you made with Panda 4.1. If your site is penalized once Panda 4.2 completely rolls out, then consider revising your strategy.

At this point, with all the  mystery surrounding Panda 4.2, all we can do is wait and see. But if four years of Panda updates have shown us anything, it is that SEO has become less about a formula to optimize for search engines and more about a holistic strategy that seeks to directly impact and benefit the user. Even if it takes months before we fully understand Panda 4.2, as long as you continue to create outstanding content and respond to the current landscape of your vertical, you are well positioned to prepare yourself for future Panda updates.

CPCs for Branded Keywords Experience a Rise in Google AdWords

CPCs for Branded Keywords Experience a Rise in Google AdWords

Over the last month or two, search marketers across the web have noticed a confusing trend in the rise of the cost per click (CPC) for branded search terms. Some marketing agencies are reporting a rise in branded CPCs for clients of as much as 141% from Q2 to Q3, according to AdAge. While many search marketers allocate most of their paid search budget to non-branded terms, bidding on branded terms is an branded terms is an important brand protection strategy. It helps to make sure that your site dominates search results for queries containing your brand name.

The rise in branded CPCs has the potential to severely inhibit some brands’ paid search strategies. As Jason Tabeling of Rosetta told AdAge:

“it hurts the overall investment pool. [Brands] are going to struggle to continue the level of investment in the other areas that Google wants them to invest in….when brands see a poor [return on investment] they lose the ability to have a compelling business case to increase investment.”

If these trends could hurt the investment pool, why then, is Google increasing branded CPCs? At this point, we can only speculate.

Why are Branded CPCs on the Rise?

Google has always maintained that fluctuations in CPCs are reflective of how people bid. However, a historical analysis of the trends in minimum CPC increases suggests that these spikes are indicative of changes Google has made. In an article for Search Engine Land, Mark Ballard of RKG shows that minimum CPCs for brand terms experienced a spike in July and August 2014, which, when measured against this most recent spike, shows an increase of 40% year over year.

Ballard suggests these increases are a result of Google changing the way it sets minimum CPCs in AdWords. In this case, the minimum cost to appear on the first page or at top of the page does not depend wholly on the way marketers bid. “Google can choose to set the minimum CPCs however it sees fit,” he explains.

To contextualize Google’s license to set minimum CPCs independently of competition for the term, Ballard explains how minimum CPC relates to the actual bid for the term–and therefore the actual price marketers will pay for clicks on their ad. He says:

“The top of page minimum CPC serves as a floor for the advertiser’s CPC, not just the advertisers bid. If there isn’t sufficient competition in the auction to drive your CPC high enough to match the top of page Ad Rank threshold, the threshold itself will raise your CPC. This means Google can raise advertiser CPCs by raising minimum CPCs, even if all bids in the auction are held constant.”

Essentially, if Google sees fit to raise the minimum CPC for a term high above the amounts you and your competitor are bidding on the term, then you will ultimately pay the higher price that Google has set for your ad to rank. This is directly relevant to branded terms, which oftentimes have lower competition than non-branded terms. If you are bidding low on terms for your brand because competitors are not aggressively bidding on your brand, then Google could theoretically raise the threshold so you will have to pay more.

Adjusting Your Paid Search Strategy in Light of Rising CPCs

While many believe this is precisely what has caused the recent increase in branded CPCs, Google’s responses have been evasive and non-specific. “One of the main things we want to clarify is that Google does not set an artificial minimum for CPC ads as some websites have speculated,” a Google spokesperson told AdAge. But even if we can only speculate as to the why, we can at least strategize how we’re going to respond. In his article, Ballard has some insightful tips for search marketers, including:

  • Enabling relevant ad extensions for brand and non-brand keywords to raise your Ad Rank.
  • Gradually bidding less on brand keywords to reduce CPCs.
  • Reconsider bidding on brand keywords to determine the significance of their impact on your overall strategy which includes organic rankings.

Have you noticed a rise in the CPCs for your branded keywords? If so, how are you responding? Fuze would love to hear from you on our Facebook page.